A Beginner’s Guide To Understanding Google Tag Manager

Are you struggling to know about the Google tag manager?

If you own an e-commerce business or a website, it is natural that you would have come across this phrase a lot. However, still, most of you need clarification as to exactly what is Google tag manager? Well, to be precise, a tag manager is the exact information about the various measurements of events happening on your website. 

This tag manager works according to the command you provide them. For instance, you pick a code that lets you know who bought a certain product from your website or how many of your posts were shared elsewhere. Such detail can be tracked easily and saved through a tag manager. 

This also helps you get the source of these actions on you to ensure that further helps you to understand your audience better and hence grow your website easily. To know more about this important feature of your website, keep reading. 

What Is Google Tag Manager? 

A Google tag manager is the same tag manager that was also bought by Google and is now available easily across the globe for your convenience. With Google support, it was made better, and you can even link to your Google analytics to get the best results using it.  

Many of the users are asking about google tag manager vs google analytics. You have to read through the functions, then you will get better ideas about the functions of the Google tag manager.

Google Tag Manager is a simple tag management system. That allows you to update the measurements of the codes along with the related code fragments. These are known as the tags on your websites and mobile applications.. 

Functions Of Google Tag Manager

Google Tag Manager is a tag management system. That allows website owners and marketers to easily manage and track tags. The site owners can also manage their snippets of code on their website without modifying the website’s code directly. 

This is the definition of Google tag manager, but for a better understanding, you have to know about the functions of Google tag manager. When you will see the functions of the tag managers you can decide whether you want to install the GTM or not.

Here are the basic functions of the GTM.

  • Google tag manager allows users to manage and deploy various types of tags
  • Tag manager integrates seamlessly with other (Google Analytics, Google Ads, and Google Optimize) Google products. 
  • It allows the users to create and customize tags, triggers, and other variables for meeting your specific tracking and reporting needs.
  • GTM has a version control system. The user can track changes and revert to previous versions when required.
  • GTM has the tools for debugging and testing your tags to ensure smooth workings.
  • Google tag manager allows you to customize and control the triggered tags and the functions based on user behavior, such as clicks, pageviews, form submissions, and more.

How To Set Up Google Tag Manager On A Website? 

Now you can see how the Google tag manager on the website can help you in your website handling.  If you like to manage all types of tags through one platform then you must use the Google Tag Manager. 

Here is the step-by-step guide for setting up the Google tag manager on the website.

  1. You must log in to your accounts for the first time. You can log in using any Google account, such as your Gmail or YouTube account. If you don’t already have one, you can sign up for one right away. Since this is your first log in using this account, select Create Account. Using your business name as your GTM account name is a good idea. You can then put the name of your nation. This matters for privacy concerns. Additionally, you have the option of giving Google your details anonymously.
  2. You can now put the URL of your website as the Container Name. You can choose to use our customary technique instead of using the URL for the container name. It is always a good idea to have your own naming convention methods for those accounts if you have numerous accounts or containers.
  3. Select the Target device next. The best systems for Google Tag Manager installation are Web, iOS, Android, AMP, and Server-side.
  4. Once finished, click on Create.
  5. Now set up a fresh Google Tag Manager account’s container
  6. The terms of service will be sent to you after it configures your details.
  7. Once you’ve read the agreement, check the box to indicate that you agree to it, then select Yes to continue.
  8. With this, Google Tag Manager’s account setup is complete.
  9. The GTM snippets will be added to our website scripts in the next stage. Deploying codes through Google Tag Manager is crucial for us.
  10. To view your GTM snippets, click on your GTM ID. Additionally, you can get to those excerpts by choosing Admin, Install, then Google Tag Manager. 

After these steps, you are ready to measure all your actions with the help of Google tag manager and bring your website to the next level.


Google tag manager previews the mode and the debugging console. That allows the website handlers to test and debug the tags required for living the website. For the proper functions, you can use these managers. Google tag manager simplifies managing and implementing various marketing and analytics tools on your website. For better control and customizations, this google tag manager is a handy and must-have tool.

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The post A Beginner’s Guide To Understanding Google Tag Manager appeared first on Social Media Magazine.

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