A Look Back at Email Marketing in 2022: The Year in Email – Litmus

January

• Austria’s Data Protection Authority (DPA) declares the use of Google Analytics unlawful based on European Union General Data Protection Regulation (EU GDPR) regulation.
• Google announces Gmail’s new layout: a new integrated view featuring email, Google Meet, Google Chat, and Spaces in one place.
• Google requires all legacy G Suite users to transition to a paid subscription of Google Workspace this year.

February

• Google announces plans for privacy change similar to Apple’s, which wiped $230 billion off Facebook’s market cap.
• France’s Data Protection Agency (known as CNIL) finds the use of Google Analytics non-compliant with the EU GDPR.

March

• Google announces transition to new Google Analytics 4.
• HubSpot confirms an unauthorized third-party gained access to a portion of their client data.

April

• Mailchimp confirms hackers used an internal tool to steal data from over 100 of its clients, with the data being used in phishing attacks on the users of cryptocurrency services.
• Google delays when legacy G Suite users would have to start paying, with a no-cost waiting list option underway.

May

• The Email Markup Consortium (EMC) is born—a community group working to improve the user experience, accessibility, performance, consistency, and reliability of email markup.
• ActiveCampaign acquires Postmark and DMARC Digests.
• Microsoft starts rolling out “One Outlook,” a new Outlook email client for Windows, to beta testers.

June

• Google gets green light to exempt political email campaigns from spam detection for proposed pilot program from the Federal Election Commission (FEC).
• Popular NFT marketplace OpenSea warns users of email phishing after a major data breach.
• Mozilla Thunderbird shares plans to develop a full-featured email client for Android devices in collaboration with the K-9 Mail Project.
• Internet Explorer 11 desktop application ends support on certain versions of Windows 10.
• Italy’s DPA finds use of Google Analytics to be non-compliant with EU data protection rules.

July

• Google announces postponement of its phase out of third-party cookies in Chrome to the second half of 2024.
• The FEC receives hundreds of negative comments on a Google pilot program that would protect campaign emails from being automatically filtered as spam.
• Google Workspace updates Gmail with new integrated marketing tools to send emails to large audiences.
• The EMC’s report on email accessibility finds that 99.9% out of 35,604 HTML emails tested contain accessibility issues categorized as “Serious” or “Critical.”

August

• Customer.io acquires Parcel, an email coding platform.
• Mailchimp security breach compromises customer email addresses of cloud infrastructure company DigitalOcean.
• Klaviyo and Shopify establish a strategic partnership.
• Klaviyo confirms they experienced a data breach in their system related to cryptocurrency activities.

September

• Apple joins list of companies implementing Brand Indicators for Message Identification (BIMI).
• La Poste announces support for BIMI.
• Amazon launches free email marketing capabilities for sellers.
• Adobe acquires Figma—Adobe’s largest acquisition to date.
• Halfords is fined for sending nearly 500,000 unwanted marketing emails.

October

• Yahoo adds inbox management tools to its mobile app, including feature like “Free Trial” Tracker, Updated Package Tracking Alerts, and Receipts View.

November

• Yahoo adds BIMI “verified checkmark” on iOS and Android apps next to sender logos.
• Gmail announces it will add package tracking features to help users stay on top of shipments.

December

• Editorial newsletter tool Revue announces its official shut down on January 2023.
• GetResponse acquires Recostream, an AI-driven personal recommendation engine.