Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by … Read more
Tip #1. Boost Relevance: Use Industry-Specific Conversion Signals To Customize Google Ads Messaging Increasing clicks is as easy as increasing how relevant your ads are to your potential customers. Sounds easy, but when you’re managing different brands, many industries, or multiple brick-and-mortar locations, it can quickly become difficult to understand exactly what each individual person … Read more
In data-heavy organizations, SEO remains one of the most misunderstood areas at the executive level. This isn’t because of a lack of information but because much of that information lacks clarity or relevance. SEO teams regularly produce dashboards, audits, and detailed reports, yet these rarely answer the business questions executives care about. Charts showing keyword … Read more
Almost every major ad platform now offers some form of AI-generated copy. While these tools can speed up the process of launching campaigns, they often create headlines and descriptions that lack the creativity or relevance needed to get results. In this article, we will focus on how to get the most from Google Ads AI-assisted … Read more
Google took the unusual step of issuing a response to news reports that AI search engines and chatbots were causing a decline in traditional search engine use, directly contradicting testimony given by an Apple executive in the ongoing U.S. government antitrust lawsuit against Google. Apple Testimony That Triggered Stock Sell-Off Google’s stock price took a … Read more
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while secretly Googling things like “what is a lead magnet?” during team … Read more
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years … Read more
Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible changes to its profitable Google deal. Apple Signals Shift In Search Strategy Eddy Cue, Apple’s senior vice president of services, testified that Safari searches dropped … Read more
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite ups and downs. Meanwhile, traditional search engines are struggling to grow as AI tools reshape how people find information online. GenAI Traffic Share update — … Read more
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone … Read more
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is, “We’re implementing schema markup.” In March 2025, Fabrice Canel, principal program … Read more
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort … Read more
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could … Read more
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The WooCommerce team is aware of the issue and is working on issuing a permanent fix in the form of a patch. WooCommerce Sites Crashing Someone … Read more
TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What … Read more
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Industry benchmarks provide the context needed to tell a richer story about your social media marketing … Read more
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more complex queries. Now we turn to an even more … Read more
This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation is a game-changer for user experience (UX) on large ecommerce sites. It helps users quickly narrow down what they’re looking for, whether it’s a size … Read more
