As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after … Read more
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? It’s not. This is the power of live social shopping, a retail trend that started in China that is … Read more
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like … Read more
Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to … Read more
Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information from multiple … Read more
Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more
Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks. The company provided minimal details beyond the … Read more
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other marketing budgets to ascertain which platforms are providing the best return on investment (ROI) or the best value in relation to the broader … Read more
Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering breadth of content available across the digital landscape, content marketers’ jobs have become increasingly difficult. Breaking through the noise is a hefty feat, one that … Read more
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses with tight budgets and small teams. After working with several startups, I’ve seen exactly which scrappy marketing tactics … Read more
A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier for an attacker to compromise a website, but this is mitigated by a restricted attack method. The vulnerability was assigned a severity rating of 7.5 … Read more
Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve! Source link
Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and managing crawling behavior with simple rules. From Basics To Advanced The new documentation offers a quick … Read more
![Google AIO: 4 Ways To Find Out If Your Brand Is Visible In Generative AI [With Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/03/Google-AIO-4-Ways-To-Find-Out-If-Your-Brand.png "Google AIO: 4 Ways To Find Out If Your Brand")
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google Gemini, ChatGPT, or Perplexity AI for the best SEO tools, top e-commerce platforms, or leading digital agencies. Your brand has dominated traditional search rankings for … Read more
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose. The study analyzes millions of interactions to highlight the most popular tools for generating text, images, and videos. With nearly every tech company offering an … Read more
With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It might be time to take a page from the investment market’s playbook and focus resources to target emerging markets. Market Opportunity Market volatility in the … Read more
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations with an easy-to-use visual interface and track their performance from a dashboard. Wix Automations Is Powerful But Easy To Use There are four key features: … Read more
