This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation is a game-changer for user experience (UX) on large ecommerce sites. It helps users quickly narrow down what they’re looking for, whether it’s a size … Read more
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so … Read more
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI … Read more
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study comparing Google and ChatGPT traffic patterns. Google Keeps Users In, ChatGPT Sends Them Out Tyler Einberger of Momentic analyzed Similarweb data showing that Google’s “pages … Read more
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the trend of refining the guidelines so that quality raters become better at spotting increasingly granular forms of quality issues. TL/DR Authenticity should be the core … Read more
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance. … Read more
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills … Read more
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new … Read more
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of … Read more
Google’s Search Liaison explained limitations in Google’s ability to return web pages from a prior date, also noting that date-based advanced search operators are still in beta. He provided one method for doing this but omitted discussing an older, simpler method that almost accomplishes the same thing. How To Find Articles By Older Published Date … Read more
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Mark Zuckerberg says Meta will handle ad creative, targeting, and measurement with AI. In a revealing interview, Meta CEO Mark Zuckerberg announced plans to automate the entire digital ad process using AI, potentially replacing agencies and in-house … Read more
In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, and structured data. The talk cleared up common SEO confusion and offered practical tips for developers and marketers working with Google’s changing search systems. Google’s AI Crawler & JavaScript … Read more
I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube … Read more
Yelp’s antitrust case against Google just survived a critical test. While a judge tossed several claims, she allowed Yelp’s core challenge – focused on Google’s alleged monopoly in local search – to move forward. The broader battle over Big Tech’s power is far from over. The central claims that Google unfairly used its dominance in … Read more
Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference. … Read more
According to The 2025 Sprout Social Index™, 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits … Read more
Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the temporary decrease in traffic in February, the increase in logged-out traffic suggests year-over-year growth from external referrals from search engines and social media. The shareholder … Read more
