rite AI Content Optimized for E-E-A-T
Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content. Source link
Boost Your Revenue: Amy Porterfield’s Tips for Adding a Digital Course to Your Business
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or ten days. But if you’re like many of the folks I work with, you might … Read more
How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role. And I like to get specific. I’ve found that interviewers respond positively when I skip the generics and … Read more
Google Explains A Weird Domain Migration Outcome
Google’s John Mueller offered an insight into why the domain name migrations between multiple language versions of the same website turned out vastly different even though the same process was followed for each of three websites. Migrating To Different Domain Names The person asking the question maintained three websites under three different country code top … Read more
Avoiding Common Pitfalls in Data Migration with Proven Best Practices
Data transfer is a crucial step for companies, involving moving information from one system to another. It is essential during system upgrades, software installations, or when implementing new tools. While data transfer brings advantages in terms of improved efficiency and access to data, it can also present challenges if not handled correctly. In this article, … Read more
Google DeepMind RecurrentGemma Beats Transformer Models
Google DeepMind published a research paper that proposes language model called RecurrentGemma that can match or exceed the performance of transformer-based models while being more memory efficient, offering the promise of large language model performance on resource limited environments. The research paper offers a brief overview: “We introduce RecurrentGemma, an open language model which uses … Read more
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. So how do you identify and take advantage of these opportunities for growth? Watch this on-demand … Read more
Why The Sales Team Hates Your Leads (And How To Fix It)
You ask the head of marketing how the team is doing and get a giant thumbs up. 👍 “Our MQLs are up!” “Website conversion rates are at an all-time high!” “Email click rates have never been this good!” But when you ask the head of sales the same question, you get the response that echoes … Read more
Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur
I know what it is like to be a reluctant entrepreneur. Back in 2014, when I first started thinking about Starling Bank, if anyone had told me, “Ah, so you are going to be an entrepreneur,” I’d have said, “Absolutely not.” I was similarly reluctant to use the word “founder.” Growing up, I always believed … Read more
Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for your personal branding. In this post, we’ll cover the best examples of personal websites we’ve … Read more
How To Address Middle And Bottom Of Funnel Pain Points
The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more
Phases of Website Redesign: The Ultimate Guide for Marketers
So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision … Read more
How To Better Promote Your Metal Building Insulation Business Over Social Media
In the competitive construction industry, you must be well aware of your metal building insulation process, which can help you meet your goals. You should not make your selection and choices on the incorrect end. You should be well aware of the promotional activities that can assist you in meeting your objectives with complete clarity. … Read more
TikTok Shopping: What Businesses Need to Know
Not long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so popular that in 2023, its … Read more
#OpenToWork: Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends. “The biggest red flag on LinkedIn is the ‘open to work’ symbol.” This hot take is brought to you by former Google recruiter Nolan Church. And the dialogue continues. As I browse through my LinkedIn feed, there are … Read more
Google Confirms Links Are Not That Important
Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words. Background Of Links For Ranking Links were discovered in the late 1990’s to be a … Read more
Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
![Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/04/social-media-losing-steam-.jpgkeepProtocol.jpeg "Which Social Media Channels are Gaining and Losing Steam in")
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,400 … Read more
The Horror Stories and Surprises from Nathan Chan’s 500 Founder Interviews
This interview is an expert of a special 500 podcast episode of the Foundr Magazine and was edited and condensed for clarity. Five hundred podcast episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a … Read more
