When your to-do list is already longer than a TikTok scroll, hopping between apps to schedule social media posts is the fastest way to lose focus. That’s why the smartest creators and marketers rely on social media scheduling tools to batch content, stay visible, and actually log off. I used to publish on the fly … Read more
Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. But sifting through dozens of Facebook metrics to connect the dots to ROI will make it harder to pinpoint actionable insights. By the … Read more
A patent recently filed by Google outlines how an AI assistant may use at least five real-world contextual signals, including identifying related intents, to influence answers and generate natural dialog. It’s an example of how AI-assisted search modifies responses to engage users with contextually relevant questions and dialog, expanding beyond keyword-based systems. The patent describes … Read more
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich, … Read more
This week’s Ask an SEO question comes from a medium-sized ecommerce site manager who’s run up against a common problem: “Our product pages rank well, but our category pages rarely appear in search results. What specific optimization strategies would you recommend for category pages to improve their visibility?” Thanks for the question! It’s a common … Read more
Bluehost announced two competitively priced managed WordPress ecommerce hosting solutions that make it easy for content creators and ecommerce stores to get online with WordPress and start accepting orders. Both plans feature AI site migration tools that help users switch web hosting providers, free content delivery networks to speed up web page downloads, AI-assisted site … Read more
![How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/How-To-Launch-Grow-and-Scale-a-Community-That-Supports.png "How To Launch, Grow, and Scale a Community That Supports")
Are you launching a community but struggling to gain traction? Learn a proven framework to build trust, drive engagement, and scale brand-aligned communities. Source link
New research from ZipTie reveals an issue with Google Search Console. The study indicates that approximately 50% of search queries driving traffic to websites never appear in GSC reports. This leaves marketers with incomplete data regarding their organic search performance. The research was conducted by Tomasz Rudzki, co-founder of ZipTie. His tests show that Google … Read more
WordPress announced the formation of an AI Team that will focus on coordinating the development and integration of AI within the WordPress core. The team is to function similarly to the Performance Team, focusing on developing canonical plugins that users can install to test new functionality before a decision is made about whether or how … Read more
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Proposal would ban US states from regulating AI for a decade. A provision in a GOP budget bill would block US states from regulating AI until at least 2035, sparking backlash from advocacy groups. Critics argue the … Read more
For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today’s omnichannel environment of walled gardens, customers engage with your campaigns (and other assets) multiple times before converting. Since there is no perfect conversion tracking … Read more
Many companies approach SEO reactively – chasing rankings, responding to algorithm updates, being distracted by AI, or focusing on quick wins – without a long-term plan. But successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning. Planning isn’t an exciting term, and many planning processes are … Read more
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs … Read more
Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience. Source link
Ogilvy’s Creative Director, David Raichman, called AI “a force multiplier for creative expression,” and I couldn’t agree more. I remember the countless times I’d be staring at the blinking cursor, waiting for inspiration to strike, only to be met by a nagging voice of doubt. That’s probably because the brain filters out many ideas before … Read more
Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surface—reach, click-through rates and impressions—weren’t designed for that purpose. Tying these metrics to revenue or other business goals is hard without the right tools. … Read more
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. … Read more
