In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate at Google, pointed out that both methods help manage how search engine crawlers work with a website. However, they have different purposes and shouldn’t be … Read more
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck — I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best … Read more
Brand traffic converts at a higher rate, has better organic click-through-rates, and seems to have a positive impact on non-brand organic ranking. But building your brand on the SERPs is time consuming… What if you could increase your brand search volume and do it in months, instead of years? Watch on-demand as we analyze 3 … Read more
Loyalty programs are everywhere today, and for good reason: they work. When done right, loyalty programs can increase customer retention, drive more sales, and boost brand reputation without a huge marketing budget. However, not all loyalty programs are created equal. You need to understand your customer’s wants and needs in order to set up a … Read more
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a sense of belonging is innate. In recent years, social media platforms have shifted from shouting into a void to … Read more
Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? appeared first on Search Engine Journal. Source link
![How B2C Companies Leverage AI Marketing [Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/ai-for-b2c-marketing-1-20241201-5752986.webp.webp "How B2C Companies Leverage AI Marketing [Examples & Tips]")
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% … Read more
![The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/rebecca-hinton-social-proof.webp.webp "The Tiny Layout Tweak That Led to 20% More Conversions")
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try … Read more
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can … Read more
The new Moz Local has launched! With new features, an updated interface, and even more data, you can now manage more than just your location data with this all-in-one local SEO solution. Source link
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this month exploring various aspects of the crawling process that are not often discussed but can significantly impact website crawling. The first post in the series … Read more
Most marketers don’t realize that Google has been losing search market share in EU countries. Image Credit: Kevin Indig The drop in market share comes at a time when Google’s business is under siege: The DoJ recommended separating Google from Chrome and Android amid a lawsuit against Alphabet. (I summarized the lawsuit and potential outcomes … Read more
![Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Structured-Data-In-2024-Key-Patterns-Reveal-The-Future-Of.png "Structured Data In 2024: Key Patterns Reveal The Future Of")
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success … Read more
An analysis of 140,000 sites hosted on managed WordPress host Kinsta revealed the WordPress plugins that users judge to be the best. These findings highlight how publishers prioritize performance, SEO, and user experience. 10. Schema.org Structured Data – Schema Pro – 1.75% Adding structured data is critical for SEO and in general for making it … Read more
You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. How … Read more
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts everything from site speed and uptime to customer trust and overall branding. Yet, many businesses stick with subpar hosting providers, … Read more
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts. Source link
