I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! My career didn’t begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP … Read more
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to … Read more
MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders like Lidia Infante, Andy Chadwick, and Areej AbuAli. Our speaker lineup spans technical SEO, AI content systems, creative PR, and community leadership. Delivering fresh insights and strategies you … Read more
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether … Read more
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized news feeds? Discover isn’t like search. You don’t rank for keywords. You get selected. And that means the best way to get featured isn’t to … Read more
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project … Read more
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability study has explored a major web platform at this scale. AI changes everything, and search is at the forefront. … Read more
The question today comes from Raoof, who asks: “I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I have left is a domain. I am currently preparing a new website with the previous content and theme. Can I use the previous domain or … Read more
Key takeaways Accessibility matters. Not only is it legally required to make your emails accessible to everyone, it’s the right thing to do for your subscribers, and for your business. You can’t increase conversion rates if someone can’t interact with your email. Coding for accessibility doesn’t just mean optimizing for screen readers, though that’s a … Read more
![Cracking the SEO Code: Regain Control of Search Visibility in the Age of AI [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Cracking-the-SEO-Code-Regain-Control-of-Search-Visibility-in.png "Cracking the SEO Code: Regain Control of Search Visibility in")
Trying to regain lost visibility in AI-powered search results? As AI Overviews and answer engines continue to reshape how search works, organic visibility can disappear overnight. If your traffic has taken a hit, you may need a more complete strategy to recover and grow. Join us for “Own The Total SERP: How To Regain Lost … Read more
New research shows that Google’s AI Overviews often link to Google, contributing to the walled garden effect that encourages users to stay longer on Google’s site. A study by SE Ranking examined Google’s AI Overviews in five U.S. states. It found that 43% of these AI answers contain links redirecting users to Google’s search results. … Read more
The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies copyright risks at every stage of generative AI development. The report was created in response to public and congressional concern about the use of copyrighted … Read more
Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that … Read more
A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be) appearing in France. Mueller clarified that hreflang is a suggestion, not a guarantee. Here’s what this interaction shows us about hreflang, canonical tags, and international … Read more
Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site. Inconsistent image URLs can waste your crawl budget. Wasted crawl budget can limit how many pages Google indexes on your site. Source link
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself. I founded newsletter Morning Brew, which gives business updates with personality. Each … Read more
Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate play out countless times with clients. Google continues adding more AI features for tasks like ad copy generation, headline creation, image generation, and product feed … Read more
