When I first started managing social media for my first brand, I felt like I was constantly throwing spaghetti at the wall. Every day was a scramble to come up with something — anything — to post. Some days it was a motivational quote; other days, it was a rushed product promo. Engagement was inconsistent, … Read more
Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house. In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for. When the ripple effects hit, they often show up first in your performance metrics. This month’s Ask … Read more
Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it matures, should wean itself from it. Referrals from other websites are generally considered a sign of a high-performing business, but it’s not a long-term … Read more
Google’s John Mueller has clarified that all links within AI Overviews (AIOs) share a single position in Google Search Console. SEO consultant Gianluca Fiorelli asked Mueller how Search Console tracks position data for URLs in Google’s AI-generated answer boxes. Mueller referenced Google’s official help docs, explaining: “Basically an AIO counts as a block, so it’s … Read more
Google launches a generative AI certification with free training, focusing on Google’s tools. Is this credential worth adding to your resume? Google has launched a generative AI certification program. The certification is focused exclusively on Google’s own AI tools. The certification exam costs $99, but all training materials are free. Source link
I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve … Read more
There are social media strategy templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour … Read more
ChatGPT is more than just a prompting and response platform. You can send prompts to ask for help with SEO, but it becomes more powerful the moment that you make your own agent. I conduct many SEO audits – it’s a necessity for an enterprise site – so I was looking for a way to … Read more
Google has long held a firm grip on the search engine landscape, but that dominant veneer is starting to show cracks. In recent months, regulatory scrutiny, public mistrust, and rising anxiety around AI have pushed digital privacy into the spotlight. Millions of users are now evaluating their relationship with “big tech” and actively seeking alternatives, … Read more
![Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Local-SEO-How-To-Make-More-Customers-Click-Choose.png "Local SEO: How To Make More Customers Click, Choose &")
How do you turn local searches into real foot traffic? If your business relies on being found locally, clicks alone aren’t enough. You need future customers to choose you and show up. Whether you’re managing search visibility, local listings, or digital customer experience, this session will help you turn more searches into measurable visits and … Read more
I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! My career didn’t begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP … Read more
Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to … Read more
MozCon is hitting the road in 2025 with two incredible events! Join us in London (August 12) or New York (November 6) to learn from industry leaders like Lidia Infante, Andy Chadwick, and Areej AbuAli. Our speaker lineup spans technical SEO, AI content systems, creative PR, and community leadership. Delivering fresh insights and strategies you … Read more
SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether … Read more
This post was sponsored by RollerAds. The opinions expressed in this article are the sponsor’s own. Want more visibility in Google Discover? Not sure how to get into Google’s personalized news feeds? Discover isn’t like search. You don’t rank for keywords. You get selected. And that means the best way to get featured isn’t to … Read more
When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project … Read more
One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done this kind of analysis before. Ever. To our knowledge, no other independent usability study has explored a major web platform at this scale. AI changes everything, and search is at the forefront. … Read more
