“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI … Read more
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates. LinkedIn added new email metrics for newsletter publishers. New data include emails sends and open rates. LinkedIn notes that the reported data is only an estimate. Source link
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in … Read more
When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former touring musician Chandler Quintin brings exactly that to his strategy. It turns out the skills he built playing Warped Tour and opening for bands like Panic! At the Disco are surprisingly transferable to marketing. “That … Read more
Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab attention and encourage more clicks. Structured data uses the standardized vocabulary of Schema to tell search engines – and even AI … Read more
When running a startup or small business, finding new revenue avenues can be significantly beneficial. After all, building a brand isn’t always cheap, so any way that you can generate additional income should be welcomed with both arms. That’s exactly what high-quality merch can do for you! Here, I’ll show you how to make and … Read more
Interested in learning how to make money fast in 2025? The good news is, it’s not as difficult as you may think. And no, this isn’t another article about how you can ‘earn passive income by buying our AI software’. These are real, unique ways that you can tap into online money making opportunities that … Read more
AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of … Read more
In 2025 the landscape for social media platforms is changing. Users are shifting networks and joining even more apps than before. According to The Sprout Social Index™, 30% of people plan to use social more in 2025, while 56% plan to keep their usage the same. So what does this mean for brands who want … Read more
What has no physical presence and haunts every entrepreneur’s dreams? No, I’m not talking about actual ghosts. I’m talking about building a ghost e-commerce brand! Many entrepreneurs dream of opening their own ecommerce store, selling products and services online, and growing their own businesses in the process. However, one major barrier is that a physical … Read more
ChatGPT referrals to publishers increased with the introduction of web search, but remain a minor share of overall traffic. ChatGPT referrals to publishers are growing eightfold but remain under 0.1% of total traffic. The New York Post, The Guardian, and Forbes saw the most ChatGPT-driven visits. Traditional search engines still drive majority of publisher traffic. … Read more
Trying to show off all your great digital content on social media can be tricky at the best of times. Should you direct followers to your company website? What about a current offer? Or even your other social accounts? Well, you have to choose, as you can only put one link in your bio! Or … Read more
The European Commission is reportedly preparing to charge Google with not fully complying with the Digital Markets Act (DMA). According to sources, Google’s recent tweaks to its search algorithms haven’t satisfied regulators’ requirements, prompting the EU to step up its scrutiny. Key Details Under the DMA, tech companies are expected to offer a level playing … Read more
The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are … Read more
Hostinger announced a new service called Hostinger Horizons that allows anyone to build interactive online apps (like an AI-based website builder) without having to code or hire programmers. The new service allows users to turn their ideas into web applications by prompting an AI to create it. AI Democratizes Entrepreneurship In the early days of … Read more
Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page that doesn’t just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. … Read more
Expanding your Google Ads campaigns to international markets sounds exciting – until you realize just how many settings can make or break your results. If you assume that what works in your home country will work everywhere, think again. From currency mismatches to targeting mishaps, international PPC comes with a unique set of challenges. To … Read more
Key takeaways: The goal of accessible design is to help everyone enjoy your content. There are many ways to make an email accessible including left-justifying your text, using a minimum font size, and more. It’s better to take small steps towards accessibility than none at all. Email design is more than pretty decoration and interesting … Read more
