Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was … Read more
Social commerce has emerged as a powerful force in the retail landscape, transforming the way consumers shop and businesses sell. In the United Kingdom, social commerce is experiencing rapid growth. This is driven by the increasing popularity of social media networks and the convenience of shopping directly within them. Delving into the world of UK … Read more
It’s time for me to give away some free advice. Giveaways are essential for brand growth and increasing sales! But without the proper planning and preparation, giveaways can easily fail, leaving you with minimal social impact and an expensive product heading out the door! Don’t worry. I’ve used giveaways to launch multiple multimillion-dollar ecommerce brands, … Read more
Google quietly updated their organization structured data documentation in order to clarify two points about merchant returns in response to feedback about an ambiguity in the previous version. Organization Structured Data and Merchant Returns Google recently expanded their Organization structured data so that it could now accommodate a merchant return policy. The change added support … Read more
I’ve received so many questions about advancing an in-house career lately. All answers can be found in an extensive guide I wrote in 2020. Since I have collected more experience working with some of the best tech companies in the world, I decided to spend another ~10 hours rewriting and updating this post. In my … Read more
A new report from Reddit, in collaboration with GWI and AmbassCo, sheds light on the evolving search behaviors of Generation Z consumers. The study surveyed over 3,000 internet users across the UK, US, and Germany, highlighting significant changes in how young people discover and research products online. Here’s an overview of key findings and the … Read more
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important … Read more
The most recent Helpful Content Update (HCU) concluded with the Google March core update, which finished rolling out on April 19, 2024. The updates integrated the helpful content system into the core algorithm. To investigate changes in Google’s ranking of webpages, data scientists at WLDM and ClickStream partnered with Surfer SEO, which pulled data based on … Read more
Google spam updates have in previously been welcomed by the search marketing community. Today’s announcement reflected the sour mood of the search marketing and publishing community that is still reeling from six months of disruptive updates and the rollout of AI Overviews which is widely regarded as a traffic-stealing feature. It’s not an overstatement to … Read more
How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more
Meta’s Instagram is introducing a way to livestream to smaller, hand-picked private audiences. Going live on Instagram has been a feature for a long while now but a new feature is being gradually rolled out to allow users to stream to a smaller, more private audience. These Live broadcasts will only be available to the … Read more
You’ve identified your niche. You’ve created the perfect brand. You’ve got all your ducks in a row. Now it’s time to get those ducks and start selling them on Amazon! In this article, I will explain everything you need to know to list products on Amazon effectively and professionally. These are the exact steps and … Read more
A recent study by the digital marketing agency Amsive documented a notable change in Google’s search results rankings over the last year. The study found that Google is surfacing more ecommerce websites and sites featuring user-generated content while reducing the visibility of product review and affiliate marketing sites. Here’s a look at the findings and … Read more
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google has greatly reduced the frequency of AI overviews. However, when they appear, they’re more detailed than they were previously. The study digs into which topics and industries are more … Read more
Google has announced the rollout of the June 2024 spam update, which aims to further improve search results by targeting websites that violate Google’s spam policies. According to a statement, the update, which began on June 20, is expected to take up to one week to roll out fully. Today we released the June 2024 … Read more
Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a writing sample for job applications. Frankly, I was in over my head. And the market was ruthless. If you’re reading this feeling the same way: … Read more
Images often make up the largest part of webpages. They have their own tab on Google results and even their own algorithm. Appearing in image results should be part of a complete SEO strategy to reach users looking for images. Your content should contain high-quality images either way, so why not optimize them too? It’s … Read more
This week’s Ask an SEO question comes from Sanjay in Coimbatore, who asks: “What are the things I need to analyze in our competitors site for SEO?” Sanjay, thank you for asking this question. The most important thing to keep in mind when analyzing a competitor or multiple competitors’ SEO techniques is to never do … Read more
