Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI. Microsoft also introduced several new terms that it believes will shape the future of the workplace. Let’s look at what Microsoft wants to add to … Read more
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential … Read more
Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages out of search results. In the video, Splitt helps a user named Balant who couldn’t remove a noindex tag from their website. Balant wanted their … Read more
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a … Read more
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV. In … Read more
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who … Read more
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive company culture. When done right, it leads to more engaged and profitable staff in the long run. Solid and thorough inductions also help new employees … Read more
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform offers countless benefits for online sellers. So, it’s easy to see why so many ecommerce merchants choose WordPress for their business. But, is it really … Read more
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed AI reshape how I work — and it’s only just begun. … Read more
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email list, it’s because I anticipate something of … Read more
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and why they matter for SEO. Their conversation reveals details about Google’s decisions that affect how we optimize websites. Why Some Web Protocols Become Standards While … Read more
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same time, the cost of using AI has dropped, becoming 280 times cheaper in less than two years. More Businesses Than Ever Are Using AI The … Read more
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent company. According to a report in Reuters: “ChatGPT head of product Nick Turley made the statement while testifying at trial in Washington where U.S. Department … Read more
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the … Read more
The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling last year that Google illegally kept its dominance by making exclusive deals with device makers. DOJ Wants Major Changes to Break Google’s Control Assistant Attorney … Read more
Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report paints a picture of an advertising ecosystem under tighter scrutiny than ever. For marketers, especially those managing significant media budgets, these shifts aren’t … Read more
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party. By prioritizing social … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe that optimization for large language models (LLMs) requires new strategies, while the other half insists good SEO already handles it. This division has spawned new … Read more
