Apple is reportedly planning to redesign Safari to focus on AI search engines. According to recent testimony in the Google antitrust case, this comes as the company prepares for possible changes to its profitable Google deal. Apple Signals Shift In Search Strategy Eddy Cue, Apple’s senior vice president of services, testified that Safari searches dropped … Read more
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite ups and downs. Meanwhile, traditional search engines are struggling to grow as AI tools reshape how people find information online. GenAI Traffic Share update — … Read more
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone … Read more
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is, “We’re implementing schema markup.” In March 2025, Fabrice Canel, principal program … Read more
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort … Read more
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could … Read more
A WordPress bug is causing WooCommerce sites to display a fatal error, crashing ecommerce sites. The problem originates from a single line of code. A workaround has been created. The WooCommerce team is aware of the issue and is working on issuing a permanent fix in the form of a patch. WooCommerce Sites Crashing Someone … Read more
TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What … Read more
Sharing your performance data without including industry-specific social media benchmarks is like putting on a play without setting the stage. Sure, people will get what you’re saying, but they’ll probably come to their own conclusions about the bigger picture. Industry benchmarks provide the context needed to tell a richer story about your social media marketing … Read more
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more complex queries. Now we turn to an even more … Read more
This week’s question tackles the potential SEO fallouts when implementing faceted navigation: “How can ecommerce sites implement SEO-friendly faceted navigation without hurting crawl efficiency or creating index bloat?” Faceted navigation is a game-changer for user experience (UX) on large ecommerce sites. It helps users quickly narrow down what they’re looking for, whether it’s a size … Read more
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so … Read more
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI … Read more
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study comparing Google and ChatGPT traffic patterns. Google Keeps Users In, ChatGPT Sends Them Out Tyler Einberger of Momentic analyzed Similarweb data showing that Google’s “pages … Read more
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the trend of refining the guidelines so that quality raters become better at spotting increasingly granular forms of quality issues. TL/DR Authenticity should be the core … Read more
“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance. … Read more
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills … Read more
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new … Read more
