I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of … Read more
Robots.txt just turned 30 – cue the existential crisis! Like many hitting the big 3-0, it’s wondering if it’s still relevant in today’s world of AI and advanced search algorithms. Spoiler alert: It definitely is! Let’s take a look at how this file still plays a key role in managing how search engines crawl your … Read more
WP Engine had their day in court, but it didn’t go entirely in their favor, as Judge Araceli Martínez-Olguín ruled the request for a preliminary injunction was too vague. However, the judge said they were “inclined to grant some sort of injunction.” “That’s How You Set A Ransom” The attorney for plaintiff offered new details … Read more
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. Google Analytics now shows product disapproval alerts directly in its dashboard. Custom Channel Groups now support manual ad content parameters for better tracking. This can help fix product listings ahead of the busy shopping season. Source … Read more
Art and marketing are made for each other, and this week’s master proves that. He’s done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted … Read more
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions … Read more
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or … Read more
“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries … Read more
“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer’s different links in bio Link in bio tools helps … Read more
Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds … Read more
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. Image Credit: Lyna … Read more
![Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/social-media-challenges-1-20241125-7808170.webp.webp "Top 6 Social Media Marketing Challenges in 2024, According to")
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left … Read more
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini model leads in AI chatbot rankings. Google’s latest AI model, Gemini-Exp-1114, has reached the top position in the Chatbot Arena leaderboard, tying with OpenAI’s GPT-4o and surpassing other models like OpenAI’s o1-preview. It excels in … Read more
Automattic cloned WP Engine’s paid ACF Premium plugin and is distributing it for free. Many in the WordPress community disapprove of this action, expressing concerns that it undermines the plugin and theme ecosystem. Advanced Custom Fields Plugin Advanced Custom Fields (ACF) is a WordPress plugin that’s popular with WordPress website developers because it enables them … Read more
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase … Read more
The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology. U.S. District Judge Leonie Brinkema is expected to make a decision by the end of the year. DOJ’s Argument The DOJ claims that Google has built and kept a monopoly in open-web display … Read more
If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So I set out to find what those really good newsletters, the ones you open on the regular, have in common. Email newsletters have been floating around in the zeitgeist for some time now, especially as … Read more
