The ultimate guide to LinkedIn ads: Mastering your B2B marketing

The ultimate guide to LinkedIn ads: Mastering your B2B marketing

As the number one professional network, LinkedIn is the best place to reach a B2B audience. The platform has millions of industry practitioners and key decision-makers in its network, and running impactful and targeted LinkedIn ads can get your products and services in front of the right audience. Organic content may be at the heart … Read more

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss

Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss

Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated that while clicks may be down, the visits that do happen are supposedly of higher quality. The session featured a panel including Jenny Cheng, Vice … Read more

What’s Draining Your PPC Budget and How to Stop It [Webinar]

What’s Draining Your PPC Budget and How to Stop It [Webinar]

You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For many businesses, the problem isn’t the ad. It’s what happens after the click. Where PPC Performance Falls Apart Missed calls. Slow follow-ups. Confusing handoffs between … Read more

Debunked by AI: The future of misinformation on social

visual metaphor for social media misinformation

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around … Read more

CMS Market Share Trends: Top Content Management Systems (May 2025)

CMS Market Share Trends: Top Content Management Systems (May 2025)

WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still … Read more

Google’s Official Advice On Optimizing For AI Overviews & AI Mode

Google’s Official Advice On Optimizing For AI Overviews & AI Mode

Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews and AI Mode. This guidance comes as Google moves beyond traditional “blue links” to offer more AI-driven search features. Curious about AI in Search and … Read more

Google AI Measurement Upgrades Announced At Google Marketing Live

Google AI Measurement Upgrades Announced At Google Marketing Live

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, … Read more

Stop Focusing On Google, It’s Time to Focus On Being Visible

Stop Focusing On Google, It’s Time to Focus On Being Visible

Remember when “Just Google it” was the solution to all your search needs? Unfortunately, those days are changing fast. While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all … Read more

The content demand engine that every business needs but no one uses, from Morning Brew’s CEO

alex lieberman talks about a demand engine

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness — 101-level blog posts, cringy trade … Read more

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience. Michael Bonfils (LinkedIn profile) has worked in digital marketing since virtually the dawn of it all, … Read more

Why Brand Advertising Matters For Paid Media Performance

Why Brand Advertising Matters For Paid Media Performance

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a … Read more

How to maintain authenticity in your social media strategy — even with AI

woman uses ai for social media

One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. … Read more

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.