Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify what holds a team back. The discussion focused on multiple topics, including: Telltale signs of misaligned goals and inefficiencies How to overcome resource constraints Stakeholder … Read more
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public reacted negatively to the news. Perplexity AI Perplexity AI is San Francisco based AI search engine that offers a different way to search for information … Read more
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the first budget to get slashed. It stuck with me because, ironically, that’s when smart marketing spend becomes more critical than ever. Without it, companies risk spiraling deeper into inefficiency and lost opportunities. Is your audience … Read more
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend. Think about it like over-watering a plant. Too much of a good thing can be a bad thing. Lately, I’ve encountered a lot more companies … Read more
![The Top Challenges Marketing Leaders Expect to Face in 2025 & How You Can Solve For Them [Expert Insights & Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/marketing-manager-challenges-1-20250127-5438007.webp.webp "The Top Challenges Marketing Leaders Expect to Face in 2025")
Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s crucial to know where to focus and what roadblocks might lie ahead. That’s why I dug into the biggest challenges marketers are expecting next year and how to handle them, using insights from: 300+ global … Read more
This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for someone’s personality by them telling you things about themselves, we may end up with a very shallow understanding of them. We may also have difficulty … Read more
Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important takeaway is that the decision process for alt text is not primarily an SEO decision. The W3C (World Wide Web Consortium) is an international standards … Read more
![How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/how-much-does-a-super-bowl-ad-cost-1-20250120-9019772.webp.webp "How Much Does a Super Bowl Ad Cost [& Does")
Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. They’re also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Let’s take a … Read more
When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI’s Operator: what we know about the new AI assistant.. OpenAI has introduced “Operator,” a tool capable of handling various online tasks, such as ordering groceries and processing ticket purchases. Initially available to ChatGPT Pro users, this … Read more
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators can expect this year. Their discussion revealed how time of day, device type, viewer satisfaction, and the advent of large language models (LLMs) are reshaping … Read more
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on par with OpenAI-o1📖 Fully open-source model & technical report🏆 MIT licensed: Distill & commercialize freely! 🌐 Website & API are live now! Try DeepThink at … Read more
![HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/untitled-design-4-67880d8b2a3db.webp.webp "HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]")
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG — so the fact that it‘s taken over a decade for us to put together our first-ever report on the state of blogging isn’t the best look. … Read more
The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider exploring alternative solutions. However, when you dive deeper into these concerns, they pale in comparison to WordPress’s enduring strengths as a product and its unmatched … Read more
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best practices, … Read more
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result … Read more
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, … Read more
