Search is evolving at an incredible pace and new features, formats, and even new search engines are popping up within the space. Google’s algorithm still prioritizes backlinks when ranking websites. If you want your website to be visible in search results, you must account for backlinks and your backlink profile. A healthy backlink profile requires … Read more
Google’s Gary Illyes answered a question about how to notify Google that someone is poisoning their backlink profile with “toxic links” which is a problem that many people have been talking about for at least fifteen years. Question About Alerting Google To Toxic Links Gary narrated the question: “Someone’s asking, how to alert Google of … Read more
It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. And at any given time, 46% of email marketers have up to … Read more
Google’s SearchLiaison tweeted encouragement to diversify traffic sources, being clear about the reason he was recommending it. Days later, someone followed up to ask if traffic diversity is a ranking factor, prompting SearchLiaison to reiterate that it is not. What Was Said The question of whether diversity of traffic was a ranking factor was elicited … Read more
Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than … Read more
Is your social content reporting up to scratch? It’s a question that must be answered, yet many marketers and entrepreneurs are much more focused on producing content rather than reflecting on how well it performed. Sure, your content needs to be engaging, but that shouldn’t come at the cost of time spent analyzing its performance … Read more
This is an excerpt from the B2B Lead Generation ebook, which draws on SEJ’s internal expertise in delivering leads across multiple media types. What, exactly, do you need to create a sustainable and scalable lead generation strategy with content? It starts with an exceptional piece of content that the leads want – your “lead magnet” … Read more
Google’s Office Hours podcast answered the important question of whether it matters if the title element and the H1 element match. It’s a good question because Google handles these elements in a unique way that’s different from how traditional SEO thinks about it. How Important Is It For H1 & Title Tags To Match? The … Read more
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach. Unlike businesses, nonprofits don’t sell products or services. Instead, they want people to support a noble cause. Their marketing budget is also usually limited, but social networks come to the … Read more
![Social Media Marketing - The Rise of Virtual Influencers [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/Social-Media-Marketing-The-Rise-of-Virtual-Influencers-Infographic.jpg "Social Media Marketing - The Rise of Virtual Influencers [Infographic]")
Americans are more and more becoming familiar with virtual influencers and considering purchasing products endorsed by virtual influencers. That’s according to a recent survey conducted by The Influencer Marketing Factory among 1,000 people age 16 and older in the United States. An infographic (below) covers key findings from the research. It looks at people’s familiarity … Read more
Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets. Structured data markup is translated by platforms such as Google and Microsoft to provide enhanced rich results (or rich snippets) in search engine results pages or … Read more
A new cryptocurrency project called Dreamcars aims to change the luxury car industry by allowing anyone to own a piece of fancy vehicles like Mercedes-Benz, Bentley, and Lamborghini for as little as $10. This idea combines the multi-billion dollar cryptocurrency and luxury car markets by using blockchain technology and non-fungible tokens (NFTs) to let people … Read more
![How to Write a Letter of Recommendation [+ Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/1-Jun-11-2024-04-43-53-9263-PM.pngkeepProtocol.png "How to Write a Letter of Recommendation [+ Free Template]")
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who … Read more
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get … Read more
Customers hate to wait—and the stakes are high when it comes to customer service. In today’s fast-paced digital environment, a brand’s social media response time is critical to building long-lasting customer relationships. Swift responses show your commitment to your customers, and this results in stronger brand satisfaction, loyalty and reputation. But many brands struggle to … Read more
LinkedIn is launching several new features for people who publish newsletters on its platform. The professional networking site wants to make it easier for creators to grow their newsletter audiences and engage readers. More People Publishing Newsletters On LinkedIn The company says the number of LinkedIn members publishing newsletter articles has increased by 59% over … Read more
Google’s John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn’t penalize duplicate content on localized websites. Translating or customizing core content for local markets is acceptable. However, unique content is still needed for certain pages. Source link
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. … Read more
