Consistency is crucial when posting content to ensure your customers remain engaged with your business and its products. To maintain consistency, it’s essential to develop a structured posting schedule aligned with your company’s marketing objectives for optimal results. Our content plan is designed to support this process. But, what exactly does a content plan need? … Read more
To crack down on misinformation in content and enforce quality guidelines, Google came up with the concept of experience, expertise, authoritativeness, and trustworthiness, or E-E-A-T (previously E-A-T). This emerged out of their Search Quality Rater Guidelines, which emphasize the importance of providing users with reliable, valuable, and accurate information and a great website experience. If you give users what … Read more
As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it’s … Read more
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Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit … Read more
OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means you’ll get more personalized responses without needing to repeat yourself. Sam Altman, CEO of OpenAI, made the announcement on X: we have greatly improved memory in chatgpt–it can now reference all your past conversations! this … Read more
Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the thorough coverage by Aleyda Solis, who attended the event and noted the main points. The event featured talks from Google’s Search Relations team, including John … Read more
Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO, and improved site performance. Wix Astro offers the following benefits and advantages: Carry out operational and administrative actions using conversational prompts. Navigate and use site … Read more
Google recently filed a new patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within the context of a search engine, within an email interface, and through a voice-based assistant (referred to in the patent as a voice-based dialog system). … Read more
HubSpot has introduced over 200 product updates and features as part of its Spring 2025 Spotlight release. The updates include expanded AI functionality across the platform, enhancements to Marketing Hub Enterprise, and the launch of new AI-powered Workspaces designed to streamline collaboration across marketing, sales, and support teams. Let’s be honest: marketing and sales teams … Read more
Google Business Profiles (GBPs) have become essential for local search visibility, customer confidence, and driving foot traffic, especially for businesses with dozens or hundreds of physical locations. Each profile acts as a digital brand touchpoint that directly influences how your business ranks in local searches and how your brand is perceived by potential customers. However, … Read more
Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly two-thirds of CMOs in Fortune 500 companies overcame the extraordinary challenge of navigating change and uncertainty. This resulted in 65% of CMOs who exited their … Read more
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top 50 products in each category, the researchers looked at the most popular generative AI apps by monthly active users, per Sensor Tower … Read more
The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI … Read more
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. Whether coffee shops like The Monkey & The Elephant host various Black history-themed … Read more
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on … Read more
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. … Read more
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to. I’ve worked with many graphic design teams over the years, and … Read more
