Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business … Read more
A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t … Read more
The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to keep up with the LLMs, Google launched AI Overviews and just announced AI Mode tabs. The expectation is that SERPs will become blended with a … Read more
Despite the availability of other tools like messaging, email is Gen Z’s top choice for workplace communication, according to recent research from ZeroBounce. The report was based on data from a survey of nearly 1,400 Gen Z workers (born between 1997 and 2012) in Canada, Europe, and the United States. Some 42% of respondents say … Read more
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your client’s ecommerce site crash during a flash sale? Has another client asked why their site is slow, “even though we’re paying for premium hosting.” This … Read more
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just … Read more
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics; according to Q2 2025 Sprout Pulse Survey, … Read more
Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. This aligns with Google’s policies that judge content by user value, not creation method. Use meta tags like “noindex” for low-quality translations instead of sitewide exclusions. … Read more
![Is Google About To Bury Your Website? [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/Is-Google-About-To-Bury-Your-Website-Webinar.png "Is Google About To Bury Your Website? [Webinar]")
The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If your business relies on organic traffic, you can’t afford to ignore this shift. Join us on June 25, 2025, for an expert-led webinar sponsored by … Read more
Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to account for 72.9% of total ad revenue by the end of the year. From a platform perspective, Google, Meta, Amazon, and Alibaba are expected to … Read more
The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer. Google AI Mode answer for the question [what are the best ways to grow your … Read more
![Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/Brand-and-SEO-Sitting-on-a-Tree-K-I-S-S-I-N-G-Mozcon-2025.png "Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025")
Is your messy brand killing your search visibility? Learn how to align brand and SEO to boost visibility and future-proof your search strategy. Source link
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your … Read more
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in … Read more
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical … Read more
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Unstereotype … Read more
Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products. Here’s what you need to know. Loyalty Structured Data When businesses use … Read more
