In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Source link
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your … Read more
Brave announced their new privacy-focused AI search engine called Answer with AI that works with its own search index of billions of websites. Their current search engine already serves 10 billion search queries per year which means that Brave’s AI-powered search engine is now one of the largest AI search engines online. Many in the … Read more
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more
Wix announced that Wix Studio agency and enterprise partners can now sell templates in the Wix Marketplace, opening up a new way for partners to earn more through Wix and for Wix publishers to gain access to professionally designed templates. Wix Studio Partners Wix Studio is a platform for agencies and enterprise users who manage … Read more
Today, most businesses are moving toward the digital age. You should be well aware of the situations that can assist you in meeting your goals with ease. Today, the digital advertising landscape is the only medium that will allow your brand to flourish in 2024. You should ensure that you do not make your choices … Read more
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Today, there’s no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you’re spoiled for choice. “Unleash the power of … Read more
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach. However, each platform is increasingly focused on keeping users within its specific ecosystem, so … Read more
If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
The digital realms of online gaming are buzzing with anticipation for the next big updates. Moreover, the expansions aim to deepen immersion in cherished game worlds. Ubisoft’s “The Division 2” is a standout post-apocalyptic adventure and battle game. Now, it is on the brink of unveiling a new, eagerly awaited DLC in early 2025. Mystery … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m an inclusive marketing consultant and the founder of Thompson Media Group. I also follow a gluten-free diet for health reasons. When I go to a restaurant’s website, I’m wondering, does their menu work … Read more
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post. Source link
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might’ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way for a social media presence that … Read more
Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. Google updated Search Console with the ability to remove unused ownership tokens. You can now verify token removal to prevent unauthorized access. The update enhances security and access control for website properties. Source link
