Revelations that OpenAI secretly funded and had access to the FrontierMath benchmarking dataset are raising concerns about whether it was used to train its reasoning o3 AI reasoning model, and the validity of the model’s high scores. In addition to accessing the benchmarking dataset, OpenAI funded its creation, a fact that was withheld from the … Read more
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as other industries, you might be in a tough spot trying to figure out how to get it done. No matter … Read more
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making … Read more
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even … Read more
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, … Read more
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills. In my experience, soft skills development is seen as a sign … Read more
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks like this: (1 + 4+ 7+ 8+ 10) / 5 Do the math, and we … Read more
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are … Read more
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some … Read more
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable … Read more
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google … Read more
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI Now Included Without Extra Cost Google announced that its full suite of AI tools, previously available only through the $20-per-user-per-month Gemini for Workspace plan, is … Read more
Implementing AI in customer service can transform how businesses interact with their customers by enhancing efficiency, personalization, and scalability. There are a multitude of different AI strategies you can use, from chatbots for instant responses, sentiment analysis for emotional insight, data analytics for actionable insights, predictive support, and personalization engines – AI offers practical ways … Read more
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: … Read more
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result … Read more
![What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/media-mix-1-20250116-9700154.webp.webp "What Is a Media Mix & The Most Effective Types")
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play. By using multiple channels strategically, I can deliver messages more effectively, ensuring they reach … Read more
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, … Read more
