Study Reveals Potential Disruption For Brands & SEO

Study Reveals Potential Disruption For Brands & SEO

A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more

Google Explains How CWV Is A Ranking Factor But Doesn’t Improve Rankings

Google Explains How CWV Is A Ranking Factor But Doesn't Improve Rankings

Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The podcast explains how to reconcile how CWV can be a ranking factor while at the same not something that will noticeably help … Read more

Going Solo – How To Manage Freelance Life That No One Talks About

Going Solo - How To Manage Freelance Life That No One Talks About

Freelancing is an attractive proposition. Many SEOs get their start freelancing because the material barrier to entry is quite low, and there’s a high demand for the services. If you’re good at what you do, you can earn high rates as an SEO consultant. Freelancing is also an excellent path into a career by virtue … Read more

12 Recruiting Email Examples I Love (For Your Inspiration)

12 Recruiting Email Examples I Love (For Your Inspiration)

If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template … Read more

What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)?

Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an … Read more

Product Testing: It’s Worth Investing

Product testing

From my experience helping thousands of ecommerce brands over foundr’s history, one of the most commonly overlooked areas is product testing. Many founders are happy to invest in creating concepts and marketing products, but very few spend even a fraction of that budget actually testing their product first. “It’s not a complicated product” or “I … Read more

Mastering Digital Marketing: Strategies For HVAC Companies To Enhance Online Visibility

Mastering Digital Marketing: Strategies For HVAC Companies To Enhance Online Visibility

In the competitive landscape of the HVAC industry, mastering digital marketing is essential for companies seeking to stand out, attract customers, and grow their businesses.  With the increasing reliance on the internet to find service providers, HVAC companies must leverage digital marketing tactics tailored specifically to their industry to enhance online visibility effectively.  In this … Read more

Google may have fixed its Pixel scrolling issue

Google may have fixed its Pixel scrolling issue. A smartphone displaying the Chrome logo with a graphic of a hand pointing to a downward arrow, symbolizing a scrolling action, on a vibrant Google-colored background.

Google has reportedly resolved a known scrolling issue with its Pixel phone that numerous users had complained about. According to Google’s issue tracker, the scrolling experience on some Pixel models were jittery and stuttering, especially noticeable when the animation movement started to slow down. It appears to be most common on the Pixel 8 Pro … Read more

Marketing Management – 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

Marketing Management - 10 Questions to Ask When Creating a Marketing Campaign [Infographic]

What are the big things you should be thinking about before you embark on a new marketing campaign? To help marketers understand the most important considerations, Semrush created an infographic (below). It looks at 10 key questions to ask when creating a campaign. And to help marketers understand when to ask what, each question has … Read more

How to Handle a Social Media Crisis as a Content Creator

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

3 Powerful Ways to Use Social Proof in Email Marketing [+13 Examples] – Litmus

Litmus

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social … Read more

How women are building a more inclusive creator economy

How women are building a more inclusive creator economy

Author’s note: Insights from this article were pulled from Season Two, Episode Six of #CreatorTeaTalk—The Tea On Women In The Creator Economy, sponsored by Sprout Social. Whether founding our own brands and online communities or working behind-the-scenes to partner with creators and influencers, women are leading the way in shaping a more inclusive creator economy. … Read more

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy … Read more

Incremental Improvements May Not Impact Rankings

Incremental Improvements May Not Impact Rankings

In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more

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