A recent webinar featuring WordPress executives from Automattic and Elementor, along with developers and Joost de Valk, discussed the stagnation in WordPress growth, exploring the causes and potential solutions. Stagnation Was The Webinar Topic The webinar, “Is WordPress’ Market share Declining? And What Should Product Businesses Do About it?” was a frank discussion about what … Read more
A vulnerability advisory was issued about two WordPress themes found on ThemeForest that could allow a hacker to delete arbitrary files and inject malicious scripts into a website. Two WordPress Themes Sold On ThemeForest The two WordPress themes with vulnerabilities are sold on ThemeForest and together they have over a half million sales. The two … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI and Anthropic sign agreements with US government for AI testing. AI startups OpenAI and Anthropic have signed landmark agreements with the US AI Safety Institute for research, testing, and evaluation of their AI models. These deals … Read more
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all … Read more
Google announced that images in the AVIF file format will now be eligible to be shown in Google Search and Google Images, including all platforms that surface Google Search data. AVIF will dramatically lower image sizes and improve Core Web Vitals scores, particularly Largest Contentful Paint. How AVIF Can Improve SEO Getting pages crawled and … Read more
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality … Read more
SEO professionals know that staying organized is key to success. With campaigns getting more complex, the right project management tool can make or break your productivity. This article examines various project management platforms suited for SEO teams. We’ll discuss how these tools can help plan, track tasks and time, manage resources, and report results. We’ll … Read more
If you’ve ever labored for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you. Source link
The importance of creating an engaged and active social media following cannot be understated for startups, regardless of the industry. When most brands are starting out, marketing budgets are tight, and it can be difficult to justify spending cash on campaigns when it could be spent on other essential areas of the business. But, with … Read more
Outbound have traditionally been considered a ranking or relevance related factor but those ideas are outdated now that search engines use AI for spam detection and the ranking process. It’s time to consider new ways of thinking about outbound links. 1. A Page Is About Multiple Subtopics One thing people worry about is whether linking … Read more
Though August was by no means a sleepy month for new launches, September is generally regarded as the first big month in video gaming’s push to the traditional blockbuster flood in time for holiday shopping. This September, PC, PlayStation, Nintendo and Xbox owners will find two mainstays of sports video gaming; a quirky Harry Potter … Read more
![7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/ai-ab-testing-1-20240828-302982.webp.webp "7 Ways to Use AI for A/B Testing: An In-Depth")
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. … Read more
Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure. This is what Eli had to say: “Too many … Read more
Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s … Read more
As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound … Read more
As the saying goes, when you try to appeal to everyone, you appeal to no one. Niche marketing is a highly targeted form of advertisement. With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. As social media algorithms become increasingly specific and personal, it gets harder for brands … Read more
Google’s John Mueller debunked the common recommendation that it’s good to link out to other websites for SEO and ranking benefits. Canonical SEO The word canonical (in the context of facts and rules) means ideas and beliefs that are commonly accepted as true and correct. SEO has a number of canonical beliefs that data back … Read more
Personalizing your customer journey is one of the most important aspects of both short and long-term success. Yet many founders don’t put the necessary time and effort into it, instead opting for a blanket approach in the hopes that their generic messaging will attract a wide enough audience. But thanks to continued advancements in eCommerce-based … Read more
