Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong … Read more
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to choose a niche, what it takes for an entrepreneur to succeed in a crowded and competitive field, and how DoorDash built long-lasting brand signals that can benefit any business in today’s … Read more
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, “Uh, what is UGC?” For over a decade, I’ve been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks … Read more
At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, … Read more
Site migration issues happen. You plan, create a staging site, and then when the site goes live, there’s bound to be something wrong. Quality assurance gets thrust into overdrive the moment that migrations are complete. You sift through thousands of pages, metadata, and more to fix any problems before someone else notices. It’s a lot … Read more
Social media offers a valuable channel for businesses to connect with their prospects and current customers. A whopping 63.9% of the world’s population spends time on social media. Yet, social has also become an increasingly difficult forum to stand out in as more businesses continue to seek to capitalize on the opportunity that awaits. The … Read more
Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at Search Central Live NYC, as part of a wide-ranging discussion about site reputation. Danny said that introducing a new topic to a … Read more
The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibaba’s Qwen models — Qwen 2.5. In this post, I’ll break down what Qwen 2.5 is, how you can use it, … Read more
YouTube has announced three new features in its ‘Inspiration’ suite for creators. These tools use AI to generate fresh ideas that can help keep viewers watching. The new hook generator is the most eye-catching tool, which offers suggestions for engaging video openings. Below, I’ll break down the new features and explain how they can improve … Read more
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he’d “find myself in these boardrooms” surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers, “thank God I found acting,” because it took “every bit of acting chops I’ve … Read more
Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive way that has added value. Danny Sullivan, known as Google Search Liaison, spoke about the topic in more detail, providing an example of … Read more
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your … Read more
Google’s Developer Advocate Martin Splitt recently debunked a common SEO myth. He confirmed that images loaded with JavaScript can be indexed by Google when set up correctly. Splitt shared these insights during the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke. Here’s how to avoid common image indexing issues when loading images with … Read more
Today’s question from Kazi is such an honest and important one for our industry. Kazi asks: “I’m new to this sector. Should I start an agency as an one-man employee? I know it sounds ridiculous, but I am very much in need of work – more specifically, in need of money. So, I think an … Read more
Marketers have always relied on data to fine-tune their strategies. But for years, that data has been based on assumptions made from broad industry benchmarks, competitor insights, and vague trends. The result? Marginal conversion improvements and a constant struggle to truly connect with the audience. Better Leads → More Sales In 2025: How To Analyze … Read more
New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages. This shows that AIO is becoming … Read more
Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as Google Search Advocate John Mueller also urges SEO pros to learn more about modern client-side technologies. Mistake 1: Rendered HTML vs. Source HTML During the SEO for Paws Conference, a live-streamed fundraiser by Anton Shulke, … Read more
