We’ve always had teammates who have side projects in addition to working at Buffer. Working on new projects, building, experimenting, and self-improvement are built into our DNA as a company. So it’s quite common to be speaking with someone only to find out they own a small business outside of Buffer that started as a … Read more
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially … Read more
On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is buzzing with opinions, questions, and concerns. But this update didn’t … Read more
The SaaS business model offers incredible scalability as well as profitability – but only when paired with the right marketing growth strategy. Knowing that the cost of hosting cloud-based applications decreases as user volume increases, SaaS brands must focus on rapid subscriber growth to stay competitive and bring costs down. Many CMOs default to paid … Read more
Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests per year in order to keep up with user expectations. His explanation of why Google performs so many tests and launches thousands of changes should give SEOs an idea of the pace of change going … Read more
At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the nuance was implied: keeping a human in the loop remains an important factor in fine-tuning your SEO decisions. Third Party Quality Raters Hopefully by now … Read more
At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed what impact the advent of AI has had on the number of novel search queries users are making today. Understanding Language Understanding language is important … Read more
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of … Read more
The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a … Read more
Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar. AI Is Not Replacing Search John Mueller was talking … Read more
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didn‘t connect with British sensibilities? Or proof that even viral marketing can’t guarantee product success? According to behavioral science … Read more
Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to show more independent sites and also offered insights into how independent sites can improve their search performance. Google Wants Good Independent Sites To Rank Someone … Read more
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period … Read more
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, I’ll share how you can use Claude’s incredible new Projects feature to create an executive assistant. That virtual EA can help you … Read more
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps, Lens, and Gemini functionality. New AI Search and Planning Features Google announced five major updates to its travel planning ecosystem. Expanded AI Overviews Google has … Read more
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion … Read more
Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025. Decline Of Generic SEO Content Generic … Read more
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. … Read more
