Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also be considered more high-quality clicks from users who are ready to take action … Read more
Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable of being easily inserted into other models to vastly improve their capabilities That last part should be of interest to those who are interested in … Read more
Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are whitelisting Google controlled IP addresses. The change will be useful for publishers who want to block scrapers who are using Google’s … Read more
Have you ever wished to peek into someone else’s Instagram stories without wanting them to catch on to it? Here’s a fact: stories are meant only for people to see, but sometimes, we would love to remain in the shadows. Our guide offers simple strategies for sneaking a peek at these fleeting updates anonymously. Ready … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I … Read more
It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can dream up, there’s an app for it. And spreadsheets are no exception. But with a sea of spreadsheet apps available for iPhone users, how do … Read more
Emma Grede has been on a media blitz. Forbes, Inc., CNBC, Glamour, People, Elle—her face, global success, and business philosophy are everywhere as people rave about her companies: Good American ($155 million revenue in 2021), SKIMS ($154 million valuation), and Safely (launched March 2021). Which is a thrilling fact to report, given she’s a woman … Read more
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses. Blog posts and podcasts are great starting points for exploring a particular topic. But, I believe that online business … Read more
Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes on every facet of search marketing. The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. Every podcast on … Read more
Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics. Source link
Today, we all live in the digital world. The application of dental software solutions is capable enough to remove all the dental ailments of the patients with ease. Your doctor may use specific dental software or another specific dental software to cure the patients with ease. These solutions with integrated dental imaging tools have emerged … Read more
This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users to switch to Google Analytics 360. This is not something you can skip or postpone, and the clock is ticking. The new analytics differ significantly … Read more
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they … Read more
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. Google originally planned a phased approach starting in January 2024, meaning … Read more
Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more
E-A-T (Expertise, Authoritativeness, Trustworthiness) has been a cornerstone of Google’s Search Quality Rater Guidelines for years. Recently, Google added a new “E” to the mix – Experience. Understanding and optimizing for E-E-A-T strongly correlates with SEO success. In this article, you’ll learn what the E-E-A-T criteria mean, why Google values first-hand experience, and, most importantly, … Read more
Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC report. The memo comes amid concerns over softening revenue and user engagement metrics for Google’s core search product. Recent quarters have seen weaker-than-expected growth in … Read more
