The internet is constantly changing, with websites appearing and disappearing and information being added or removed constantly. This makes it hard for people who study and analyze the internet or businesses to control their online appearance. It’s easy for things to get lost or vanish entirely. But there’s good news! There are web archives, like … Read more
WordPress security scanner WPScan’s 2024 WordPress vulnerability report calls attention to WordPress vulnerability trends and suggests the kinds of things website publishers (and SEOs) should be looking out for. Some of the key findings from the report were that just over 20% of vulnerabilities were rated as high or critical level threats, with medium severity … Read more
Searchers who expect a website to always be available may be disappointed to encounter a 503 status code. However, brief downtime is perfectly acceptable. During the April edition of the Google Search Central SEO office hours, a question was raised about the potential impact of intermittently serving 503 “Service Unavailable” status codes. Gary Illyes, a … Read more
Mozilla has implemented a performance upgrade to its Firefox web browser that could translate into faster website load times – welcome news for SEO professionals and their clients. The technical details involve moving certain tasks, specifically decompression of gzip and brotli content, away from the browser’s main processing thread. While this might sound complex, the … Read more
In the world of digital marketing, the application of link-building strategies can make things easier for you. The best thing about link building is that it can boost the scope of your brand value to a greater level. Effective linkbuilding strategies can improve your brand value to a significant level. You should be well aware … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of … Read more
Google has ended support for the video carousel (limited access) markup documentation and the associated rich results because after testing the structured data they realized that it wasn’t useful at scale. Site publishers who use this specific structured data don’t necessarily have to remove it, other search engines may find it useful. However, Google won’t … Read more
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s … Read more
Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to … Read more
You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Source link
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your … Read more
Brave announced their new privacy-focused AI search engine called Answer with AI that works with its own search index of billions of websites. Their current search engine already serves 10 billion search queries per year which means that Brave’s AI-powered search engine is now one of the largest AI search engines online. Many in the … Read more
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more
Wix announced that Wix Studio agency and enterprise partners can now sell templates in the Wix Marketplace, opening up a new way for partners to earn more through Wix and for Wix publishers to gain access to professionally designed templates. Wix Studio Partners Wix Studio is a platform for agencies and enterprise users who manage … Read more
Today, most businesses are moving toward the digital age. You should be well aware of the situations that can assist you in meeting your goals with ease. Today, the digital advertising landscape is the only medium that will allow your brand to flourish in 2024. You should ensure that you do not make your choices … Read more
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into … Read more
