5 Pop-up Ad Strategies That Actually Work

pop up ads - 5 Pop-up Ad Strategies That Actually Work

There was a time when pop-up ads were nothing more than spam and junk. Fortunately, marketers and business owners improved their methods after realizing users will no longer respond to poorly thought-out pop-up ads. When done correctly, pop-ups can convert at three percent or higher! That’s because today’s pop-ups are highly targeted, contextual, well-timed, and … Read more

Facebook critics launch rival oversight board – Reuters

SAN FRANCISCO (Reuters) – Critics of Facebook Inc FB.O, including the organizers of an advertising boycott against the company, on Friday launched their own oversight board to review the company’s content moderation practices.FILE PHOTO: Facebook CEO Mark Zuckerberg speaks about privacy during his keynote at Facebook Inc’s annual F8 developers conference in San Jose, California,…

Trump Facebook Ads With ‘Real People’ Actually Feature GOP Political Operatives

Kim Sherk, president of the Georgia Federation of Republican Women, identified only as a “small business owner” in a new Trump ad (left) and Sherk at the White House in an undated photo.Screenshot: Facebook/Cobb County Republican PartyPresident Donald Trump’s re-election campaign is currently running Facebook ads with “real people” who support the president. And while…

Facebook Will Ban New Political Ads in Week Before Election Day

Here’s what you need to know: President Trump’s comments about Russia came as pressure has increased for him to sound alarms about the poisoning of Aleksei Navalny, a Russian opposition leader. Credit…Anna Moneymaker for The New York Times At a small campaign rally in Latrobe, Pa., President Trump on Thursday praised himself for wanting to…

Facebook, Google, Microsoft, Apple Urged to Stop Advertising to Minors

Facebook, Google, Microsoft, Apple Urged to Stop Advertising to Minors (bbc.com) Posted by EditorDavid on Monday September 21, 2020 @07:34AM from the underage-ads dept. The BBC reports: Tech firms have been urged to stop advertising to under-18s in an open letter signed by Members of Parliament, academics and children’s-rights advocates. Behavioural advertising not only undermines…

Free Speech Champion Mark Zuckerberg Announces Plan to Censor His Employees

Photo: Graeme Jennings/Pool (Getty Images)Facebook employees have recently been wondering if perhaps Facebook—which lets politicians lie in ads, festers with extremist movements like QAnon, and by design amplifies authoritarian propaganda, misinformation, and hate speech—is actually the bad guy.Hey, pal, why don’t you shut the fuck up, CEO Mark Zuckerberg responds. According to reports in CNBC…

Facebook warns that Apple’s privacy changes will decimate a small part of its advertising business

Hi! Welcome to the Insider Advertising daily for August 27. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com Today’s news: Facebook warns Apple about ad revenue drop, 2020’s biggest marketing-tech execs, and McDonald’s investigates its ex-CEO. Drew…

Facebook returns to its roots with Campus, a college student-only social network

Facebook is getting back to its roots as a college-focused social network. The company announced today the launch of a new social networking platform, Facebook Campus, which offers college students a private place to connect with classmates, join groups, discover upcoming campus events, get updates from their school’s administration and chat with other students from…

Facebook slaps new label on Trump post about mail-in ballots

Facebook Previously, Facebook had labeled Trump’s post with a message encouraging users to visit the company’s voting information center. But that label, which is similar to ones the company has added to other voting-related posts, had been criticized for not taking a stronger stance on the president’s claims.Facebook’s new label comes after Mark Zuckerberg announced…

Trump Campaign Starts Using Proper Grammar For ‘Democrat Party’ in Facebook Ads

President Donald Trump addresses supporters at Smith-Reynolds Regional Airport in Winston-Salem, North Carolina on September 8, 2020.Photo: Mandel Ngan (Getty Images)President Donald Trump is constantly whining about the “Democrat Party,” “Democrat cities,” and “Democrat programs,” all grammatically incorrect phrases that use a noun as an adjective. But Trump’s online ad creators started using proper grammar…

Taboola and Outbrain call off their $850M merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than…

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