Facebook sues Hong Kong’s ILikeAd over alleged ad fraud

(Reuters) — Facebook on Thursday sued a Hong Kong company that it said baited people into clicking on celebrities’ photos and bogus advertising links, so it could install malware and run ads for counterfeit goods, diet pills and male enhancement supplements. The social media company accused ILikeAd Media International software developer Chen Xiao Cong and…

Facebook acquires Madrid-based cloud gaming startup PlayGiga

Facebook has acquired PlayGiga, a Madrid-based cloud gaming startup. The company confirmed the deal to CNBC today, the week after Cinco Dias reported it was in talks to buy PlayGiga for about 70 million euros ($78 million). PlayGiga was founded in 2013 and received Series A funding from Adara Ventures, according to Crunchbase. In May,…

Social ad company Smartly.io sells a majority stake to Providence Equity Partners

Smartly.io, a company helping advertisers automate their campaigns across Facebook, Instagram and Pinterest, has sold a majority stake to Providence Equity Partners for €200 million (approximately $223 million). Helsinki-headquartered Smartly.io says it automates ad production, ad buying “and everything in between.” Founded in 2013, the company has more than 350 employees across 16 global offices,…

How Facebook’s Political Ad System Is Designed to Polarize

Amid the tense debate over online political advertising, it may seem strange to worry that Facebook gives campaigns too little control over whom their ads target. Yet that’s the implication of a study released this week by a team of researchers at Northeastern University, the University of Southern California, and the progressive nonprofit Upturn. By…

Oculus Will Now Require Facebook Login to Use Social Features and Collect User Data for Ad Targeting

Oculus headsets advertised at the Facebook developer conference in San Jose in April 2019.Photo: Tony Avelar (AP)Owners of pricey Oculus hardware could soon have their data harvested by the company’s owner, Facebook, for use in “more relevant content, including ads,” UploadVR reported on Wednesday.The move comes as Oculus is adding a bevy of Facebook-powered social…

The Brave Browser Extends Its Payouts to iOS

In 2016, Brendan Eich, the controversial creator of the JavaScript programming language and cofounder and former CTO of Mozilla, announced the launch of a new browser called Brave. The pitch was simple but ambitious: Brave would block invasive ads and tracking scripts, but it would also show its own, privacy-friendly ads in their place. And…

Over Half of Anti-Vaxxer Ads on Facebook Were Funded by Just Two Entities, Study Finds

Image: DENIS CHARLET (Getty)Facebook finally bent earlier this year to public pressure to do something about the trash heap of anti-vaccine-related misinformation that’s managed to fester on its site, but not before anti-vaccination conspiracy theorists were able to exploit its tools to spread harmful and factually inaccurate information on the platform. New research recently published…

Facebook sues Hong Kong company over ad fraud

They reportedly used a technique called “celeb baiting” that uses images of celebrities in ads to entice people to click on them. Victims unknowingly installed malware on their systems by clicking on those ads, allowing the infiltrators to take over. Their accounts were then used to run ads that promote counterfeit products, diet pills and…

Facebook expands its efforts against ad discrimination

Under the terms of a settlement with the ACLU and other civil rights groups earlier this year, Facebook has been taking steps to prevent discriminatory ad targeting. Specifically, the company says ads in the United States that involve housing, employment or credit can no longer be targeted based on age, gender, ZIP code or multicultural affinity.…

Of course big tech is tracking your WebMD visits

Information about our health is supposed to be sacred, but the internet has basically thrown that tenet of society out the window. A new report from the Financial Times has found that the extent to which consumer medical websites share data with internet advertisers like Google, Facebook, and others, is vast. The report specifically looked…

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