GoDaddy launched a new partner program called GoDaddy Agency that matches web developers with leads for small to mid-sized businesses (SMBs). It provides digital agencies with tools, services, and support to help them grow what they offer their customers. The new program is available to U.S. based freelancers and web development agencies. GoDaddy offers the … Read more
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive company culture. When done right, it leads to more engaged and profitable staff in the long run. Solid and thorough inductions also help new employees … Read more
Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify what holds a team back. The discussion focused on multiple topics, including: Telltale signs of misaligned goals and inefficiencies How to overcome resource constraints Stakeholder … Read more
This post was sponsored by “Skynet Technologies USA LLC”. Did you know that 1 billion people have not reached you or your customers’ websites yet. 1 billion potential customers are waiting for businesses to step up and do what’s right. Find out if your website is accessible to 1 billion people >>> Accessibility isn’t just … Read more
Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world. The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations. Join us for … Read more
For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, but thanks to the introduction of Google Merchant Center Next, we have some new tools at our fingertips. Here’s a look at how things are … Read more
Aleyda Solis recently published the results of her SEOFOMO survey that revealed actionable facts about where SEOs are getting their clients, what kinds of clients they’re getting and how they’re promoting themselves to get more clients. Aleyda Solis (LinkedIn) is a popular digital marketer specializing in International SEO. She publishes the SEOFOMO + MarketingFOMO Newsletters, … Read more
Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and building a healthy team culture. Giving incentives for hard work can significantly increase company loyalty, … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/How-Brands-Can-Have-Successful-Agency-Relationships-Part-1.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. You’ll learn: The … Read more
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while … Read more
Are you ready to shake up your agency’s work structure and discover new productivity solutions? Are you looking for ways to boost your team’s work-life balance, while driving performance and results? With the Four-Day Workweek (4DWW) program, it’s actually possible to increase workflow efficiency within your agency without sacrificing employee well-being. And in this on … Read more
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates, there exists an often-overlooked approach that many agencies miss. There could be a hidden treasure trove for conversion rates right before you. But first, you’ll … Read more
If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about AI and outsourcing worry you about job security. Take a deep breath and relax; your job is not going anywhere. That’s what this post is … Read more
Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the past decade, and for good reason. As marketers face an ever-growing number of channels and platforms where they need to meet their customers, marketing automation … Read more
Google has announced the next testing phase of new features for Google Workspace users. Having commenced alpha testing, Google expanded the availability of eSignature to provide a more seamless signing experience for individual Google Workspace subscribers. Google also invited additional Google Workspace users to apply for early access to eSignature in Google Docs and Drive … Read more
