How Do I Optimize SEO Conversions On Non-Branded Search Terms?

How Do I Optimize SEO Conversions On Non-Branded Search Terms?

This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more

Should You Focus On Zero Search Volume Keywords? (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Will AI Kill SEO? We Asked ChatGPT (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Optimizing Keywords For Service Providers & Converting Blog Content

This week’s Ask An SEO question comes from Stephen, who writes: “How does a service provider know what people are searching for and how does one convert blog content to income when there’s no book or product being sold yet?” Great question. There is a big difference between traditional e-commerce SEO and service provider SEO … Read more

Has The Helpful Content Update Impacted SEO Content?

This week’s Ask an SEO question comes from Nicole, who writes: “How do you think this (Helpful Content) update and the language Google is using around it will impact the SEO industry and how SEO is perceived within the marketing field?” Thanks, Nicole – interesting question. Understanding The ‘Helpful Content Update’ As SEO pros, we … Read more

Supercharge Your Shopify Site: A Guide To Boosting Speed And Performance

This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us to make changes in the code. How can we then stay upfront after Google page experience update?” When running a successful Shopify site, speed is … Read more

What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)?

Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page SEO scores and domain authority. As you know, on-page SEO is about enhancing individual … Read more

Do Categories & Structure Matter More For SEO Than Just Content?

This week’s Ask an SEO question comes from Julie, who asks: “For the content clusters, is it helpful to have them grouped under a topic URL? For example, if you are talking about resources for caregivers, do you have mainURL.xxx/blog post name or mainURL.xxx/caregiver-resources/blog title? Does that impact SEO?” That is an amazing question, and … Read more

Google E-E-A-T: Should We Search For Other Articles With High Backlink Profiles?

Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than keyword research when trying to find a topic to discuss? Google has told us we must provide content that exudes experience, expertise, authority, and trust … Read more

Will Improving Page Speed Count For Helpful Content In Google?

This week’s Ask An SEO Question comes from Christopher, who asks: “Is page speed performance part of the “helpful content” update as well? Could it potentially affect performance if users don’t find it helpful?” Great question, Christopher – and one that is asked in many meetings. No, improving or reducing page speed will not help … Read more

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