What Is The Best Conversion Tracking Method For PPC Campaigns?
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or underbidding on traffic and poor budget allocation. In the privacy-first web, however, conversion tracking might seem a bit daunting … Read more
