Navigating The SEO Career Landscape: Degrees, Myths, And Realities

Navigating The SEO Career Landscape: Degrees, Myths, And Realities

In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more

13 Lessons Learned From 13 Years Of Running Search London

I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more

The Best SEO Conferences For 2024 (Virtual And In-Person)

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more

The Best SEO Conferences For 2024 (Virtual And In-Person)

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more

How To Build A Community By Running Industry Events

I have been well aware of the importance of global communities since I started working freelance at home and also in an office environment. Digital communities are so important, especially in our industry as we continue to grow. The global digital advertising and marketing market is set to reach $786.2 billion by 2026, which is … Read more

LinkedIn Report: Hiring Still Slow & Career Confidence Wanes

LinkedIn Global Talent Trends report shows that hiring trends continue a stubborn downward trend and employee confidence in their careers are also generally trending negatively. Job posts that mention AI and generative AI receive higher rates of job applications over those that do not. The report emphasizes the importance talent acquisition efficiency and keeping an … Read more

10 Ways To Get the Most Out Of Business Networking Events

Whether it’s Pubcon or MozCon, Dreamforce, or SXSW, SEO conferences and business networking events can be a great way to freshen up your skills, tune into industry trends, and connect with other professionals. In fact, getting the most out of networking events requires more than just listening to panels and handing out your business cards. … Read more

Your SEO Skills Are More Valuable Than You Think!

If you’re a tech SEO, content producer, link builder, or general practitioner, your skills are more than just the SEO channel. So don’t let imposter syndrome or irrational fears about AI and outsourcing worry you about job security. Take a deep breath and relax; your job is not going anywhere. That’s what this post is … Read more

Twitter To Launch Job Listings For Verified Organizations

Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter, July 2023 The jobs listed below the Twitter bio and audience numbers link interested applicants directly to the job listing on the company website or … Read more

What You Need For The Big Pitch To Enterprise Companies

With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be the factor that separates you from other prospective vendors. Here’s what you need to remember when pitching enterprise companies. 1. Know The Opportunity In the … Read more

17 Of The Best Social Media Marketing Courses in 2023

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high. All of this means that … Read more

Professional Growth: The Value of Smaller SEO Events & Masterminds [Podcast]

Enhancing Expertise: The Edge of Intimate Gatherings and Collaborative Sessions for Digital Marketers Networking is one of the best parts of any conference. But, the bigger events might not give you the best opportunity to improve your skills and expand your network as much as you would like. Smaller-scale events and masterminds can provide unique … Read more

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