Why Content Is Important For SEO

Why Content Is Important For SEO

Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video. The other core function of search engines is to retain … Read more

How To Create High-Quality Content

SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means the information a website displays to users. But don’t forget: In a different context with a different emphasis on the word (content as opposed to … Read more

8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands on TikTok fails to generate strong positive emotions, capture attention, or enhance brand recall. The mini-study conducted by DAIVID, … Read more

The 6 Best AI Content Checkers To Use In 2024

Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants comes an uptick in AI-generated content. AI content detectors can help you prioritize content quality and originality. These tools can help you discern whether a … Read more

Video Advertising Metrics & Brand Advertising With Greg Jarboe

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that overall spending on digital video advertising in the U.S. is projected to grow 16% and that in the last … Read more

Trending Content Output Compared In ChatGPT, Gemini, And Claude

“Should we use ChatGPT, Gemini, or Claude to create trending content?” That’s a good question – and one that I’m frequently asked when teaching a live class about engaging audiences through content. You might mistakenly assume that instructors are supposed to answer questions like that. But my colleagues and I do something different. We give … Read more

11 Copyscape Alternatives To Check Plagiarism

Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options … Read more

11 Copyscape Alternatives To Check Plagiarism

Are you certain that the content you’re publishing on your website is 100% original? Steering clear of plagiarism is a top priority for content creators, educators, businesses, and others in order to maintain credibility and avoid legal issues – among other things. While Copyscape has long been one of the most well-known and popular options … Read more

Your Guide To Dominating Local Search Marketing

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world of search. From Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, … Read more

Google Core Update: How To Write High-Ranking, High-Quality Content in 2024

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to drop? Even in the era of automation, quality still wins over quantity when it comes to search rankings. With the recent surge … Read more

Information Gainz: Prioritizing Information Gain = Rethinking How We Create Content

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more

The Essential Guide To Using Images Legally Online

The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Images are an essential component of online content – and … Read more

Contact Us Page Examples: 44 Designs For Inspiration

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site. Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool … Read more

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more

Originality: Escape The SERP Fluffyfication

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%. Why not -100%? … Read more

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more

How To Write A Headline: 10 Tips For Getting It Right

As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline might sound easy, there are many considerations that go into getting it right. To help your content creation, we’ll uncover the secrets of writing headlines … Read more

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