Information Gainz: Prioritizing Information Gain = Rethinking How We Create Content

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more

The Essential Guide To Using Images Legally Online

The information in this article is not intended to and does not constitute legal advice. Only your attorney or your organization’s counsel can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Images are an essential component of online content – and … Read more

Contact Us Page Examples: 44 Designs For Inspiration

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site. Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool … Read more

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more

Originality: Escape The SERP Fluffyfication

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Google announced a -40% reduction of low-quality, unoriginal content with the latest core update. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%. Why not -100%? … Read more

The 10 Best AI Writers & Content Generators Compared

AI content creation tools have become much more accessible and mainstream since the release of ChatGPT and Gemini (previously known as Bard) by Google. Since then, we have seen an accelerated uptake in the use of AI tools – and especially in AI content generation. Revisiting an article we wrote pre-ChatGPT, we have reassessed our … Read more

How To Write A Headline: 10 Tips For Getting It Right

As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline might sound easy, there are many considerations that go into getting it right. To help your content creation, we’ll uncover the secrets of writing headlines … Read more

3 New Ways To Use AI For SEO & Keyword Research [Without AI Prompts]

More specifically, advances in AI-powered speech recognition present exciting new opportunities for businesses. For instance, with CallRail’s Conversation Intelligence, you can get the most important insights faster to proactively address your customers’ concerns and make smarter business decisions. By turning your conversations into easy-to-act-on data, this technology takes you directly to the source for information, … Read more

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

11 Social Media Content Types And Examples

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing new social media channels and platforms emerge – alongside a wide variety of content types, features, and formats. This article will cover the top social … Read more

How To Unlock Content Marketing & SEO Success With AI [Webinar]

AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to enhance … Read more

Google Workspace Users Can Request No-Cost Trial Of Duet AI

Google announced the general availability of Duet AI, a new feature set to transform how users interact with Google Workspace with artificial intelligence (AI). Google’s Duet AI is a real-time AI assistant for over 3 billion Google Workspace users. Launched after extensive testing involving thousands of companies and millions of testers, Duet AI aims to … Read more

Content Creation In An AI World

We don’t have to tell you that the world of SEO is always evolving. You know that. While the overarching goal of SEO remains the same, year-over-year, the obstacles and challenges, best practices and tactics, and metrics for success in the industry are often shifting. So, what are SEO pros most focused on in 2023 … Read more

How To Unlock SEO Success With Semrush’s New AI Content Creation Tool

Simply enter details about your niche, and ContentShake will generate multiple topic ideas for you to choose from. Here’s how it works: Input a topic or keyword of your choice, related to your business. Based on the information you provide, the tool will come up with a list of content ideas relevant to your business … Read more

Exploring Innovative Content Formats For Effective Marketing Beyond Blogs

Achieving a top position on the search engine results pages is more competitive and challenging than ever before. To break your way through the clutter of similar content, Google must deem your content the most relevant of the bunch. Gone are the days of haphazard content creation. To excel in today’s evolving digital landscape, content … Read more

60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀 What is your favorite plugin? I am personally enjoying all the chart / diagram ones! 🧵👇🏻 — Logan.GPT (@OfficialLoganK) June 21, 2023 While exploring the … Read more

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more

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