101 Ways to Source Content Ideas

As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen … Read more

How to Generate 100 Content Ideas in 60 Seconds (Seriously)

It takes over four hours to write the average blog post. The last thing you want to do is tack on the hours it can take to brainstorm topics to write about. But is there a cheap and efficient way to identify the best target keywords and topics to blog about? Luckily, yes. In this … Read more

The Ultimate Content Marketing Strategy for Startups

Content marketing isn’t all viral Squatty Potty YouTube videos and irreverent Wendy’s Twitter accounts. While those are great content marketing examples, they don’t capture the small wins that fuel the majority of content marketing programs. Content marketing also includes search engine optimization (SEO) tactics, blogging, how-to videos, whitepapers, guides, email campaigns, and public relations. It’s … Read more

10 Incredible Examples of User-Generated Content That Are Guaranteed to Succeed

Do you know what drives sales? Word of mouth marketing. Word-of-mouth marketing is free advertising and comes in the form of glowing recommendations from the people you trust the most. Word-of-mouth’s online counterpart is user-generated content (UCG). Not sure what UGC is or how to incorporate it into a successful marketing strategy? You’re in the … Read more

Duplicate Content: 5 Myths and 5 Facts About How It Impacts SEO

Have you heard of duplicate content? Maybe the term fills you with dread. After all, you’ve probably heard horror stories about how search engines like Google punish websites if they duplicate so much as a title or phrase. Duplicate content must be one of the worst SEO mistakes you can make, right? Don’t worry, it’s … Read more

Content Marketing Makes Good Business Sense

”; Content marketing is a fundamentally sound online marketing strategy that offers many benefits. Not only does using content as a promotional tool increase your exposure and credibility but it also makes people feel good about their buying decisions. In fact consistently using this strategy online helps to increase your chances for business success by … Read more

This online bootcamp teaches you how to succeed at social media

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The 2020 Social Media Marketing Bootcamp Certification Bundle is on sale. Image: pexels By StackCommerceMashable Shopping2020-09-24 04:15:00 UTC TL;DR: The 2020 Social Media Marketing Bootcamp Certification Bundle is on sale for…

Bear and bull cases for Unity’s IPO

Part 2: Key points from its S-1 filing and what to watch for Eric Peckham is the creator of the Monetizing Media newsletter and podcast. He was previously TechCrunch’s media columnist. More posts by this contributor In the first part of my outline on Unity ahead of its IPO, I explained the scope of the…

3 Keys to a Highly-Effective Content Marketing Strategy

Creating compelling, relevant and consistent content is a highly effective way to attract and retain your audience’s attention, gain their trust, and, ultimately, to convert them to customers. To achieve this goal, it’s important to focus on three prongs: business goals, personas, and your sales funnel.  

How to find the right users as the world burns

You have more ways than ever to find the right users for your startup — if you know what you’re doing.  Today, you can pick from a selection of self-serve ad tools across large consumer platforms, build out your own content marketing and develop a sophisticated funnel to grow, retain and ultimately monetize your users,…

Snapchat’s new Lens celebrates tomorrow’s NFL kickoff

Snap and the NFL recently announced a multi-year extension to their content partnership. Now, with the season starting tomorrow, they’re revealing more details about what kinds of content fans can expect to find on Snapchat. For tomorrow night’s kickoff, they’ve created a special augmented reality Lens that takes fans from the Kansas City Chiefs’ locker…

Get lifetime access to over 20K customizable icons for any type of project

Products featured here are selected by our partners at StackCommerce.If you buy something through links on our site, Mashable may earn an affiliate commission. The Flat Icons Bundle gives you access to over 22,000 icons. Image: pexels By StackCommerceMashable Shopping2020-08-31 09:00:00 UTC TL;DR: Get a lifetime subscription to the Flat Icons bundle for $29.99, a…

Netflix is offering content for free in the hopes of enticing new subscribers

Netflix is running a global test to offer some of its content for free.The move  comes as the streaming giant tries to acquire more members while also pulling back on marketing spend.Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we…

Grow your business with this extensive marketing training

If you want to launch and operate a successful business or brand, you’re going to need to harness the world’s most powerful marketing tools and platforms in order to engage new users and customers online. The 2020 Digital Marketing & Advertising Bundle will teach you everything you need to know, and it’s available for over 95% off…

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