There are many amazing marketing speakers that can help shed light on the intricacies of marketing. However, only a select few understand what growth marketing entails. Growth marketing is a specialized segment of digital marketing, and it focuses specifically on online customer acquisition. To learn how to incorporate this marketing segment in your business, it…
Convert Group, a startup based in Athens that offers a SaaS to help FMCG (fast-moving consumer goods) brands understand how they are performing across e-commerce, has raised €1.2 million in seed funding. The investment comes from Uni.fund, which is backed by the EquiFund investment platform (an initiative created by cooperation between the Hellenic Republic and…
Content marketing isn’t hard. Follow these 10 steps to do it right.
Photo: GettyAside from pockets of overt racism, one of the more weirdly unpleasant corners of Twitter comes from its “promoted” content. What ostensibly started as a tool for big-name brands to drive the “reach” and “impact” of whatever message they might be promoting, it’s since devolved into another kind of marketing tool that’s just kind…
As the streaming battles heat up, Netflix is hoping a new partnership with Samsung will help it fend off rivals. At Samsung’s Unpacked event this week, the mobile device maker announced a deal with Netflix that will bring to its Galaxy smartphones special bonus content associated with several Netflix original shows. The partnership also allows…
Content marketing performs nine functions that help both B2B and B2C marketers generate more leads and ultimately close more sales. Find out how upping your content marketing game can close more deals.
YouTube in September announced a $100 million fund to invest in new children’s video content, following its $170 million settlement with the FTC over children’s privacy law violations. The fund was meant to help soften the blow for children’s content creators on YouTube, who are being financially impacted by the changes the FTC required of…
Hulu will finally expand outside of the U.S., likely as soon as next year. This tidbit of news was confirmed by Disney Chairman and CEO Bob Iger on this week’s earnings call with investors. Disney now has full operational control of Hulu, following its acquisition of 21st Century Fox and subsequent deal with NBCU. That has given it…
Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: 10’000 Hours | Getty Images Robert W. Bly…
“Cheer,” a new documentary series on Netflix, may be singlehandedly changing the way many people think about cheerleading. The show follows the competitive cheerleading team at Navarro College in Texas as they prepare to compete once more in the national championships, and it quickly becomes clear that this is a physically demanding sport, requiring extraordinary…
Just as the debut LCS tournament was playing out in June 2011, the streaming site Justin.tv launched Twitch, a live-video platform dedicated to gaming. Today, Amazon owns Twitch and streaming is mainstream, with popular personalities regularly commanding multimillion-dollar sponsorship deals. While Twitch has dominated this space for the past half decade, competitors like Mixer and…
“Today I am filming the most nerve-wracking video I’d have to film in quite a while,” said 23-year-old Natalie Barbu. As she avoided looking into the camera she continued, “I feel like I can’t even make eye contact.” Text reading “i quit my job” overlaid on her face — but anyone watching the video knows…
Combining video marketing with your sales funnel forms a very strategic combination. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Visual Generation | Getty Images January 24, 2020 10 min read Opinions expressed by Entrepreneur contributors are their…
LumApps, the cloud-based social intranet for the enterprise, has closed $70 million in Series C funding. Leading the round is Goldman Sachs Growth, with participation from Bpifrance via its Growth Fund Large Venture. Others participating include Idinvest Partners, Iris Capital, and Famille C (the family office of Courtin-Clarins). The round brings the total raised by…
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here. 1. NBCU’s streaming service Peacock launches April 15 for Comcast subscribers, everyone else on July 15 NBCUniversal shared the details about its…
Wondering how to create engaging video for your business? Want to use video more creatively in your marketing? To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast. Ezra is an eCommerce marketing expert and the founder of Smart…
There’s more than enough material to sustain your campaign. You just have to know where to look. Image credit: Luca Sage | Getty Images December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building a fast-growing e-commerce brand, you can’t escape the importance of content. It shows up…
Which tech stack should a microinfluencer use? David Teten is an advisor to emerging investment managers and a Venture Partner with HOF Capital. He was previously a partner for 8 years with HOF Capital and ff Venture Capital. David writes regularly at teten.com and @dteten. More posts by this contributor Many investors — including me…
