6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways. Continue reading to explore the six advertising and marketing campaigns Coca-Cola created … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Why Does A Content Strategy Fail?

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then I’ve heard many business owners and marketing managers complaining about not seeing results despite publishing … Read more

Social Media Branding: How To Get It Right

Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more

Google Offers Publishers Control Over Bard, Vertex AI Access

Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers in the wake of rapid generative AI growth. The control allows publishers to decide how their sites contribute to the evolution of Bard and Vertex … Read more

Designing The Content Marketing Strategy Measurement

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success.  But crafting compelling content is only half the battle – if you really want to stay ahead of the curve, measuring content performance is equally (if not more) important. So how do … Read more

How To Unlock Content Marketing & SEO Success With AI [Webinar]

AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to enhance … Read more

Should You Trust An AI Detector?

Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI detection tools to discern between human and AI-generated content. We will break these studies down to help you learn more about how AI detectors work, … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO

The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more

How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more

Google Recommends Noindex For Syndicated News Content

Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with data compiled by John Shehata, CEO of Newzdash. https://t.co/3tIbivNpDv Here is a complete data analysis of Content Syndication impact in Google Search for News publishers … Read more

5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools]

When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the terms your customers use. AI tools, such as Conversation Intelligence, can help you: Accurately discover useable, hyper-relevant key terms and phrases from conversations. Quickly summarize … Read more

How To Use AI To Enhance Your SEO Content Writing [Webinar]

ChatGPT kicked off the race to implement AI across all industries and processes – including SEO and content creation. As you know, AI offers many opportunities for you to boost efficiency and increase search rankings. However, there are also some challenges you need to be aware of. Let’s dive into how you can use AI … Read more

How To Boost Key Product Page Rankings With Link Building & Content Marketing

When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more

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