Why Content Is Important For SEO

Why Content Is Important For SEO

Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information might be a product listing, a review, a news story, an image, or a video. The other core function of search engines is to retain … Read more

11 Ways To Do SEO Content Research Beyond Competitor Analysis

Early SEO milestones might be easy, but scaling the results needs an upgraded approach. What could that look like? Like startups that come up with a solid niche idea and compete significantly with larger companies, we SEO pros and content strategists need to work harder to develop unique, fresh, niche strategies. However, whenever we think … Read more

Data-Driven Content Strategy: Boost Google Rankings With Real Audience Insights

Now, what about the content of the actual calls? Well, you can use that, too. Let dive into how you can use call analysis to further inform your strategy. How To Analyze Your Call Data The insights you collect from customer phone interactions can have a game-changing impact on your business. But you want to … Read more

Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys

Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. So how do you effectively navigate distributing and tailoring your content across these various touchpoints? Watch this on-demand webinar and see us dive into the evolving landscape of content strategy tailored for today’s fragmented user journeys. Understanding how to … Read more

Mastering Content Mapping: A Strategic Approach To Boost SEO

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching your products … Read more

How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips

This post was sponsored by Stay22. The opinions expressed in this article are the sponsor’s own. The latest Google update hit our partners – travel bloggers – hard. Despite the challenges presented by this update, we are amazed by their resilience. Although we cannot influence Google, we can definitely take charge of the things within … Read more

How To Increase Conversions With This 6-Step Customer Journey Analysis

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. To create websites and marketing campaigns that will increase conversions, you must understand what your customers need and when they need it. What inspires a prospect to connect with you or buy your product from start to finish? … Read more

Google Core Update: How To Write High-Ranking, High-Quality Content in 2024

This post was sponsored by Fiverr Pro. The opinions expressed in this article are the sponsor’s own. Were you impacted by Google’s recent core update? Have your search visibility and rankings begun to drop? Even in the era of automation, quality still wins over quantity when it comes to search rankings. With the recent surge … Read more

How To Address Middle And Bottom Of Funnel Pain Points

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers. As a result, there has been a notable change in both marketer and buyer priorities in recent years. Speaking with our clients and partners, I have observed that in 2024, marketers’ … Read more

6 Ways To Supercharge Your Campaign Insights With Multi-Touch Attribution

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways. Continue reading to explore the six advertising and marketing campaigns Coca-Cola created … Read more

Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

Why Does A Content Strategy Fail?

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data interpretation, content attribution, and many other external factors. But then I’ve heard many business owners and marketing managers complaining about not seeing results despite publishing … Read more

Social Media Branding: How To Get It Right

Remember the days when social media was a “maybe” or a nice-to-have for businesses? When the brands most active on social media were early adopters and trailblazers? Well, those days are over. Today, social media is a necessary requirement for any business. Your social profiles are often the first touchpoint customers have with your organization … Read more

Google Offers Publishers Control Over Bard, Vertex AI Access

Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers in the wake of rapid generative AI growth. The control allows publishers to decide how their sites contribute to the evolution of Bard and Vertex … Read more

Designing The Content Marketing Strategy Measurement

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all kinds of tools will help you do all that math. The bad news is that none of these tools will … Read more

Defining The Responsibilities In The Content Lifecycle

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities that will be performed as part of a content marketing approach. So, the first thing we need to do within the Purpose category is to … Read more

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success.  But crafting compelling content is only half the battle – if you really want to stay ahead of the curve, measuring content performance is equally (if not more) important. So how do … Read more

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