The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)

The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)

This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And that means a big investment in Super Bowl ads from the big brands. So, which brands used social video sites effectively to amplify their TV … Read more

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more

Paid Media Marketing In 2024: 7 Changes Marketers Should Make

If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and refresh your approach, you’re bound to find a dynamic audience that correlates with your vision. In the end, audience management alone can be worth its … Read more

Amazon Non-Endemic Display: What Is It & Why Should You Care?

Amazon, a name virtually synonymous with online retail, is now opening its doors to lead generation sectors. It offers the chance to leverage unparalleled audience targeting capabilities. Currently, the platform offers display-only advertising campaigns – but even with this limitation, it provides substantial opportunities for businesses to engage with potential customers. In this article, we … Read more

6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns demonstrate the transformative impact of AI on marketing, blending technology with creativity to reach audiences in new and engaging ways. Continue reading to explore the six advertising and marketing campaigns Coca-Cola created … Read more

Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements. The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to … Read more

New Microsoft Tool Aims To Help You Maximize Ad Earnings

Microsoft Advertising has announced the launch of Monetize Insights, a new analytics dashboard aimed at helping publishers monitor and optimize their advertising revenue streams more efficiently. The dashboard is now available globally within Microsoft’s supply-side platform, Monetize. Monetize Insights Features Monetize Insights provides publishers with visual graphs and comparison charts for a quick, holistic view … Read more

39 Emotions Digital Marketers Can Use In Advertising

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more

Customer Generation: Experts Reveal Paid Media Strategies For SaaS Success

Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue for your business while keeping your customer acquisition costs low? How do you know where to focus your ad spend for maximum ROI? If you’re … Read more

Microsoft’s AI Ad Plans Revealed Through New App Deal

Microsoft Advertising has announced a new partnership with Baidu Global, the international division of Chinese tech company Baidu. The partnership will enable Microsoft to bring sponsored content recommendations powered by artificial intelligence (AI) to Baidu’s mobile keyboard app, Baidu Global Keyboard. This is accomplished by integrating Microsoft’s Chat Ads API into the Chat AI feature … Read more

Google’s Plan For Ad Targeting Without Third-Party Cookies

As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager. The video comes as … Read more

Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer

You might have heard “agile budgeting” referenced during the keynotes at Google Marketing Live this year. I had several people ask me about what it means – and some were skeptical when I explained a bit about it. Is this just another buzzy term, or is there real value to it? Let’s dig in. You … Read more

Microsoft Announces pubCenter For Website Monetization

There’s now a new way for websites to monetize with Microsoft. Just this morning, the company announced the launch of Microsoft pubCenter. The new web monetization solution is geared towards small and medium-sized businesses to gain incremental revenue. What is Microsoft pubCenter? Microsoft pubCenter is a solution that enables publishers to earn more revenue from … Read more

Remarketing Vs. Retargeting: Are They The Same Thing?

Confused about the difference between remarketing and retargeting? You aren’t alone! These terms are used interchangeably these days. But are they the same? Technically, no. In online advertising, remarketing and retargeting have similar goals but key differences that are important to understand. The biggest difference between remarketing and retargeting lies within strategy and who you … Read more

YouTube Announces New AI Tools to Help Advertisers Reach Audiences

YouTube announced the launch of new artificial intelligence (AI) powered advertising products designed to help brands connect with relevant audiences and optimize campaign performance on the platform. The video-sharing platform unveiled tools like Spotlight Moments, which utilizes AI to identify trending content around major events for brand sponsorship opportunities. YouTube also revealed the expanded availability … Read more

Google To Disable Third-Party Cookies For 1% Of Chrome Users

Google has announced it will begin phasing out support for third-party cookies in Chrome by disabling them for 1% of users starting in Q1 2024. This initial deprecation comes ahead of a broader phase-out for all Chrome users by Q3 2024. Third-Party Cookies Blocked For 1% Of Chrome Users Next Year Beginning in early 2024, … Read more

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google announced the launch of a new advertising product called Demand Gen Campaigns, which utilizes AI to create highly targeted video and image ads on YouTube and other Google platforms. This new ad product aims to help advertisers extend their social strategies beyond traditional platforms like Facebook and Instagram. Demand Gen represents Google’s latest effort … Read more

How To Optimize App Install Campaigns

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app. The settings and features you have to your advantage in these campaigns are: Operating system device (iOS or Android). Budgets and bids. Cost-per-install caps. Creative … Read more

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