Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2024 among 688 marketers. Some 68% of respondents say they plan to increase spend on social media in 2025, … Read more
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance’s CapCut temporary removal from major app stores as part of the TikTok ban, leaving creators scrambling for alternatives. The timing is no coincidence, of course. … Read more
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Imagine doubling your B2B marketing results with half the effort. Generative AI can do that for you. As businesses adapt to today’s hypercompetitive environment, it’s clear AI can provide a powerful advantage. B2B companies using … Read more
Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got … Read more
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI outlines plan to shift into a for-profit public benefit corporation. OpenAI has announced plans to transition into a for-profit public benefit corporation (PBC) by 2025 to raise capital for advancing artificial general intelligence. The new structure … Read more
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini 2.0 Flash accelerates business analysis with multimodal capabilities.. Google has introduced Gemini 2.0 Flash, a generative AI model designed to redefine business analysis with multimodal functionality and unparalleled speed. The model processes massive datasets almost … Read more
You can now generate AI images and share them across your social platforms with Buffer – all thanks to Apple Intelligence and their new Image Playground app. Imagine having a creative assistant to turn your ideas into graphics in seconds. That’s Image Playground in a nutshell. It’s a simple way to generate unique images by … Read more
The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform’s Chief Operating Officer, Rose Wang, who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months. Rose shared more … Read more
![Social Media Marketing - Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/Social-Media-Marketing-Most-Effective-LinkedIn-B2B-Creative-Trends.jpg "Social Media Marketing - Most Effective LinkedIn B2B Creative Trends")
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more than 13,000 creative assets that appeared on LinkedIn this year. An infographic (below) explores findings from the research. Specifically, it looks at … Read more
Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That’s where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Harvard launches massive free AI dataset. Harvard University has unveiled a free dataset containing nearly 1 million public-domain books, created with support from OpenAI and Microsoft. The dataset is curated to offer high-quality training material for AI … Read more
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, … Read more
Catch up on select AI news and developments from the past two weeks (in no particular order): Nvidia unveils AI model for voice and sound transformation. Nvidia introduced Fugatto, an AI model capable of generating and transforming audio, such as altering accents, modifying moods, or creating unconventional effects like a trumpet mimicking a dog’s bark. … Read more
👋🏾 Hey folks, December’s flying by, and I feel like we’re speedrunning the end of the year. I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). It got me thinking — what’s on your mind for the new year? Is 2025 your year … Read more
