TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach. Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use … Read more
I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in … Read more
“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more
Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $3 trillion USD was spent online globally in 2018. That demonstrates that an astounding 15% of all … Read more
Artificial intelligence is becoming less of a futuristic technology and a more integral aspect of today’s business landscape. The usage of AI across the business universe is revolutionizing every industry, and Gartner reports that at least 75% of organizations use deep neural networks today. In financial departments, AI is automating menial tasks and reducing errors in traditional manual … Read more
NFTs pave and sculpt a new way of lifestyle by gaining acceptance all over the world. No boundaries or no restrictions that can stop you from your reaching your goals or targets. In the crypto race from pioneers, you can become maestros by developing the best NFT marketplace. Tailoring every process of the NFT marketplace, … Read more
Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and “King of Outsourcing” … Read more
Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO (chief marketing officer) to oversee everything. Whichever direction they decide to go, having some sort of digital … Read more
When you want to make an impression on people, you no doubt do things to enhance your personality. You wear the clothes that suit you best or if you’re a business, show off the best of your packaging and messaging. Most social media bios – including Instagram – function as your digital personality. It’s an … Read more
The social justice demonstrations of summer 2020 awakened something in everyday Americans. Many people and companies vowed to do better — but if creating more diverse and equitable workplaces were as easy as making a lofty public pledge, the demographics of our workforce would already reflect those of the world around us. Instead, Black employees comprise less than … Read more
For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while … Read more
Are you looking for an SEO agency in Sydney that can help you get to the top of Google Search and increase your business? Here’s the information you need to choose the best possible agency for your needs, as well as some tips on how to make sure they deliver on their promises. But before … Read more
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, brands need to find their voice and learn how to share it with … Read more
When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a … Read more
Michael Buzinski Michael Buzinski is a life-long entrepreneur, digital marketing thought leader and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers don’t need to be told how difficult it is to stand out in their industries. Cutting through the noise to ensure your company is leading the conversation is an uphill battle for a lot … Read more
Image by StartupStockPhotos Using videos in email marketing is the next level of creative inbox delivery. Video gives subscribers an element of interactivity that piques curiosity and increases engagement and retention. Customer relationship management (CRM) platform, Snov.io, surveyed its audience of marketers about email marketing videos and the results were astounding. They found that attaching … Read more