The way we learn and do our jobs is changing because of digital tools and AI. In fact, modern tech solutions are changing the way we teach, grasp information, make decisions, and gain knowledge. When it comes to AI, this technology is being used in smart tutoring systems, chatbots, question-answering digital teaching assistants, personalized learning … Read more
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter & Gamble (P&G) dominates DAIVID’s chart, with five of the top seven ads – including the top three … Read more
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong digital presence will yield SEO results. Also, water … is wet. Leaks, floods, and … Read more
When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI debuts mini version of its most powerful model yet. OpenAI announced the launch of “GPT-4o mini,” described as the most capable and cost-efficient small model available. The model supports multimodality and will include image, video, and … Read more
Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to digital marketing. How can … Read more
OpenAI has confirmed the launch of a cut-price mini-model in an initiative to expand its user base, amid growing competition in the sector. GPT-4o mini is available now, described by the company as “the most capable and cost-efficient small model available today,” based on GPT-4o. The new model will cost 60% less than OpenAI’s existing, … Read more
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an analysis conducted annually of marketing technology products. The number of martech software apps has jumped from 150 when the first analysis was conducted in … Read more
A recent study of 121 B2B CMOs and marketing leaders has uncovered current marketing industry challenges. The study by Bospar, CMO Huddles, and Redpoint examines the concept of an “underground recession” in marketing departments and its implications for professionals in the field. Key findings include: Budget constraints and their impact on marketing strategies Changing deal … Read more
The IAB has just published the second part of its “2024 IAB Digital Video Ad Spend & Strategy Report,” and the key criteria for digital video investments have fundamentally changed. Since August 2007, when YouTube started offering video advertising, brands, and their agencies have always prioritized reach and frequency. However, business outcomes have now become … Read more
Since Bluesky opened up fully, it has gained over 6 million users, with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Yay! However, open access means there’s an influx of new users who have no clue what to post to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we “just don’t care”). We asked Arizona … Read more
As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator. I’ve … Read more
WienerAI is the pinnacle of AI trading technology, combining predictive features with a user-friendly interface. It is not just a meme or a simple tool, but an AI-powered crypto trading partner designed to give traders the advantage they have been searching for. By leveraging WienerAI’s predictive technology, traders can instantly scout the crypto market for … Read more
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more
It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us. SEO is changing and the industry … Read more
A value-adding affiliate program is among the highest-value, lowest-risk, and most reliable revenue channels. This three-part series will teach you how to launch, manage, and grow a value-adding affiliate program. First, we should define “value-adding.” For this guide, value-adding is traffic that does not intercept your own efforts. If you lose SEO rankings, get banned … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If so, … Read more
