Spotify has launched a new feature for premium users to allow playback even when your internet connection is disrupted. Offline Backup will automatically generate a playlist made up of recently streamed and listed content. It is expected the new addition will evolve over time, curating your list in response to your most frequent audio choices. … Read more
![Public Relations - Seven Tips for Running a Successful PR Campaign [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/Public-Relations-Seven-Tips-for-Running-a-Successful-PR.jpg "Public Relations - Seven Tips for Running a Successful PR")
All too often, PR campaigns begin with great expectations but end up falling flat. How can you avoid that fate? An infographic (below) from Media Update looks at what it takes to run a PR campaign that reaches the right people and benefits the business. Specifically, it explores seven keys to success: setting the right … Read more
The secret to engaging social media posts has been in front of you this whole time. And it’s not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a ‘hook,’ and learning how to write social media hooks can be the … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): FTC targets deceptive AI businesses in new crackdown. The Federal Trade Commission (FTC) has launched Operation AI Comply, focusing on deceptive AI practices. The FTC has taken action against companies promoting misleading AI tools, including AI-generated fake … Read more
SpacePay is emerging as a cryptocurrency that could outperform many major and established currencies in the upcoming bull run. When evaluating a crypto’s potential for adoption and value appreciation, investors consider its utility and value proposition. For SpacePay, the utility is evident, and it is expected to garner significant interest as the project gains popularity. … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): YouTube Shorts adds Google AI model Veo for enhanced video creation. YouTube is integrating Google DeepMind’s Veo video generation model into YouTube Shorts, allowing creators to generate high-quality backgrounds and six-second standalone video clips. This AI-powered feature … Read more
There are many factors to consider when it comes to posting on Instagram — but the one that often feels like a make-or-break decision is what time to post your content. It’s a fair concern — the last thing you want is to spend the time and resources needed to create a showstopper piece of … Read more
The newest crossover between Marvel and Fortnite seems to be never-ending with more and more additions being brought into the game. We’ve seen Black Cat, Mk 45 Iron Man, and other skins being introduced but this time, it’s Ghost Rider’s turn. Instead of the usual spelling, this one is called Ghost Ri-Durrr and here, we’ll … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Getting product and marketing teams on the same page is critical for a company’s success. When they’re not aligned, things can get messy: People misunderstand each other, resources get wasted, opportunities slip by, and everyone … Read more
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After … Read more
![B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/B2B-Leadership-Series-Holistic-Marketing-Strategies-That-Drive-Revenue-SaaS.png "B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS")
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI. Check out this executive panel on-demand, as we show you how we do it. With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and … Read more
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and … Read more
Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): OpenAI introduces new ‘o1’ AI models with advanced reasoning capabilities. OpenAI has launched a new family of AI models named “o1,” including the o1-preview and o1-mini, designed for complex tasks in science, healthcare, and technology. The o1-preview … Read more
Shiba Inu (SHIB) remains a top meme token with a market cap of approximately $7.8 billion, placing it as the 13th largest cryptocurrency on CoinMarketCap. Despite the current bearish market trend, Shiba Inu’s recent price action presents intriguing technical analysis opportunities. As SHIB navigates key support and resistance levels, potential trading strategies may emerge. Additionally, … Read more
Any content team is only as good as its systems. A strong content team relies on several moving pieces for content planning — new articles, refreshing older content, editing, SEO considerations, social media marketing and other content repurposing. It can be a fast moving machine and without the right systems, it can all fall apart … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Salesforce acquires AI voice agent firm Tenyx to boost AI capabilities. Salesforce has announced the acquisition of Tenyx, a startup specializing in AI-powered voice agents, to enhance its AI-driven solutions. The deal, expected to close in Q3, … Read more
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do … Read more
