YouTube is Our Highest-Converting Channel Thanks to Micro-Influencers: Here’s Our Strategy

My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic … Read more

Unveiling the Secrets of Brand Mastery

The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power ofa meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered theart of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own … Read more

Measure Content Marketing: 9 KPIs to Monitor

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Content marketing is invaluable for communicating with customers and providing them with consistent value. It’s one of the most important elements of your marketing strategy for creating brand awareness, generating leads, nurturing them throughout the … Read more

How to Schedule Instagram Stories: 2024 Guide

Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of … Read more

Elevate Your YouTube Channel: Top 4 Video Editing Tools

Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To … Read more

Southern Water reports major data breach impacting hundreds of thousands

Southern Water, a leading water utility company in the South East of England, has announced a significant data breach, potentially impacting between 235,000 and 470,000 of its customers. The breach, which occurred in January, saw hackers accessing sensitive customer information during a cyberattack. The company, serving millions across the region, disclosed that “5 to 10 … Read more

AI Anxiety – Does AI Detection Really Work?

Have you ever wondered if the article you’re reading online was written by a human or an AI?  In today’s quickly evolving digital landscape, distinguishing between human-crafted and AI-generated content is becoming increasingly challenging.  As AI technology rapidly advances, the lines are blurring, leaving many to question: Can we really trust AI content detectors to … Read more

9 Leap Day Ideas for Your Social Media (With Examples from Real Brands + Creators)

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more

Cyber Wargaming — how the UAE Banks Federation protects against cyberattack

It’s called “Cyber Wargaming 2024,” and it’s being conducted under the supervision of the Central Bank of the UAE and the UAE Government’s Cyber Security Council. Cyber Wargaming was a big success for the second games in 2022 in the Middle East — the UAE Banks Federation (UBF) organized the third edition of Cyber Wargaming … Read more

Marketing Strategy – The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

What are B2B marketers’ pipeline growth goals for 2024? How are they planning on meeting these goals? To find out, Pipeline360 and Demand Metric surveyed 400 B2B marketers in North America and the UK. An infographic (below) covers key findings from the research. It looks at marketers’ goals, what’s affecting the pipeline, and how to … Read more

The e-waste “gold mining” efforts are booming

The components of your antiquated desktop computer, laptop, TV, and other electronics include valuable metals like copper and gold. Tiny businesses are profiting from the e-waste industry’s unrealized potential by recycling outdated electronic circuit boards and can earn up to $85,000 daily. The projects will probably keep growing because there are estimated to be $55–60 … Read more

Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and … Read more

Understanding Ethical Marketing Practices for Business

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! “Ethical marketing practices.” Surely the phrase is an oxymoron. Or is it? Today, many people want to be more environmentally and ethically conscious when making product purchases. At the same time, many businesses are considering … Read more

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