If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed … Read more
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great marketing strategy, has a lot of ways to answer that question, and he goes into many of them. He makes the case that communities and customer enthusiasm last in a way that marketing campaigns … Read more
Meet Karinna Briseno, a Technical Advocate at Buffer who redefines success by balancing personal growth, mental health, and career accomplishments. With a four-day workweek, she proves you can have exciting roles, a digital nomad lifestyle, and even time for off-the-grid hobbies. Dive into Karinna’s unique journey at Buffer. 💡 Check out Karinna’s Start Page and … Read more
When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns … Read more
One of the main questions for anyone responsible for a company’s marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the present. It turns out there are various approaches to solving that problem, which makes it a not-so-easy strategic decision. I will briefly discuss … Read more
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We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. This year, after releasing the report, we had several people comment that they wondered what the results would be like for only people … Read more
Creating niche content is something all brands should do in order to catch their audience at various stages of their buying cycles. Content diversifies your rankings, builds your brand’s recognizability, and helps create more conversion funnels throughout the site. But there’s one huge problem with publishing new content on your site: Time. Few brands can … Read more
🚀 We’re thrilled to announce that Buffer now supports full scheduling for Instagram Stories. 🚀 We’re one of the first platforms to offer this game-changing feature, and as avid Instagram users as avid Instagram users ourselves, we know firsthand the growing impact of Instagram Stories. With over 500 million people creating and watching stories on … Read more
To be competitive as a brand, it’s essential to constantly offer value to your customers. Customer value is what makes the wheels of commerce go around. It’s what makes your customers buy from you, engage with you, follow your accounts, give you positive reviews, and recommend you to their friends. If you’re familiar with our … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The idea that author authority affects Google rankings dates back to 2009. That’s when Google was granted the so-called agent rank patent, and it openly disclosed the news in a release that authorship matters for … Read more
What Is FinOps? FinOps (short for Financial Operations) is a set of practices and principles that aim to optimize cloud cost management and financial accountability. It’s a relatively new concept that emerged with the rise of cloud computing as organizations realized the need for more efficient cloud cost management strategies. FinOps involves collaboration between various … Read more
There’s something comforting and enjoyable about creating a routine where people know you, whether that’s a favorite coffee shop or place to walk or a local beer store where they call your dog by name. Many businesses can create this personalized shopping experience to convert more browsers into buyers. But, it can be tough to … Read more
Meet Darcy Peters, Senior Customer Advocate Manager at Buffer, whose diverse journey from fitness entrepreneur and Marine Corps officer to Customer Advocacy maven is a testament to resilience and adaptability. In this candid interview, Darcy shares her experiences balancing work, family, and personal growth while embracing challenges and nurturing a fulfilling career at Buffer. 🖊️ … Read more
![How Small Business Owners Are Using AI [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/How-Small-Business-Owners-Are-Using-AI-Infographic.jpg "How Small Business Owners Are Using AI [Infographic]")
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners. Read the full article at MarketingProfs
For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular customers while constantly growing the … Read more
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition … Read more
