How to Handle a Social Media Crisis as a Content Creator

How to Handle a Social Media Crisis as a Content Creator

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at … Read more

10 Law Firm Marketing Tactics For Business Building In 2024

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more

Microlearning: Improve Training and Marketers’ Skills

Microlearning: Improve Training and Marketers' Skills

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method that delivers knowledge in bite-sized … Read more

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools … Read more

5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

5 Ways To Leverage Business Coaching To Grow Your Marketing Agency

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more

Customer Value: How to Calculate CLV

Customer Value: How to Calculate CLV

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you’re meeting your customers’ expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). What … Read more

10 Ideas for Your Instagram as a B2B Company

10 Ideas for Your Instagram as a B2B Company

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a … Read more

10 Law Firm Marketing Tactics For Business Building In 2024

10 Law Firm Marketing Tactics For Business Building In 2024

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more

How to Create Scroll-stopping YouTube Thumbnails (+ Tips from Top Creators)

How to Create Scroll-stopping  YouTube Thumbnails  (+ Tips from Top Creators)

If Ali Abdaal can’t think of a sufficiently intriguing thumbnail for his video ideas, he won’t even make the video. No matter how great the idea is, the YouTuber with 5 million subscribers revealed it’s not worth the effort of writing, recording, and editing a video if he doesn’t have a showstopper thumbnail for it … Read more

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days

Struggling to earn links from journalists and the press? Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively. That’s where we come in. Watch our on-demand webinar, as we explore how to scale the very time-consuming and complicated process of … Read more

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at tricking a car dealership chatbot into giving you a new car for $1, just wait until you start using safe AI professionally. Marketers are finding … Read more

11 Ways to Use Social Media to Amplify Your Research Reports

11 Ways to Use Social Media to Amplify Your Research Reports

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. … Read more

Artificial Intelligence – AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

Artificial Intelligence - AI Update: Claude 3 Challenges ChatGPT; Mistral and Microsoft Partner Up

Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Anthropic Unveils Claude 3 ChatGPT may be facing its stiffest competition yet. In a recent announcement, AI startup Anthropic, backed by Google, Amazon, and other significant VC investments, revealed … Read more

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