The social justice demonstrations of summer 2020 awakened something in everyday Americans. Many people and companies vowed to do better — but if creating more diverse and equitable workplaces were as easy as making a lofty public pledge, the demographics of our workforce would already reflect those of the world around us. Instead, Black employees comprise less than … Read more
For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while … Read more
Are you looking for an SEO agency in Sydney that can help you get to the top of Google Search and increase your business? Here’s the information you need to choose the best possible agency for your needs, as well as some tips on how to make sure they deliver on their promises. But before … Read more
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move … Read more
In a competitive world, only the best manage to remain top of mind for consumers. That’s why it is essential to focus on how your brand is perceived by shoppers. Considering that retail is an industry with many direct and indirect competitors, brands need to find their voice and learn how to share it with … Read more
When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a … Read more
Michael Buzinski Michael Buzinski is a life-long entrepreneur, digital marketing thought leader and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US. Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketers don’t need to be told how difficult it is to stand out in their industries. Cutting through the noise to ensure your company is leading the conversation is an uphill battle for a lot … Read more
Image by StartupStockPhotos Using videos in email marketing is the next level of creative inbox delivery. Video gives subscribers an element of interactivity that piques curiosity and increases engagement and retention. Customer relationship management (CRM) platform, Snov.io, surveyed its audience of marketers about email marketing videos and the results were astounding. They found that attaching … Read more
Twitter has been an amazing platform for content creators and small business owners to build community, showcase their work and knowledge, and express distinct viewpoints. In our series, Social Proof, we’ve spoken to content creators who’ve literally built their careers by tweeting about their interests and passions. And the power of Twitter can be leveraged … Read more
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. … Read more
The Great Recession of 2008 was one that left many business owners in the United States feeling defeated, angry, and overwhelmed. Now, with the economy showing signs of yet another downturn, it’s time for business owners to take a step back, reassess their activities, and think about ways to become recession-proof. Few companies out there … Read more
The blockchain and Bitcoin. Decentralized finance and smart contracts. Non-fungible tokens and play-to-earn gaming. The new world of Web 3 is a lot of things — but simple isn’t one of them. A few speakers manage to turn the complexity of the blockchain into concepts that are easy to understand and quick to grasp. These … Read more
The past couple of years has been outstanding for niche startups in need of outside funding. According to Crunchbase, investors funded just shy of $330 billion in 2021. Those seeking late-stage funding made out especially well, netting $208 billion — nearly twice as much as figures from 2020. One prime example of a hot ticket … Read more
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest … Read more
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more
NFT marketplace development has evolved as a prominent business in the current crypto market. The magnificent abilities of NFTs and their unique traits have set the trend in the market by unlocking the hoard of business opportunities in multiple industries. The ability to transform unique creations into immutable digital assets with proven authenticity drives a … Read more
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
