Alphabet is climbing after a monumental split. Alphabet (GOOG, GOOGL) is beginning its first day of trading today after the 20-for-1 Google stock split. The company now enjoys a price of about $112 per share. This marks the latest in a string of major tech stock splits and Alphabet’s first split in nearly a decade. As of … Read more
In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. I knew this would be challenging. But, I wasn’t ready to live with the regret of not trying. So, on I went … Read more
Uzair Kharawala Uzair Kharawala is one of the few professionals who is both a Google Partner & YouTube Certified. His YouTube channel has over 20,000 subscribers & 1300+ videos. Uzair has been running SF Digital Studios along with his wife Farzana since 2002. Using the power of video marketing & video ads, Uzair has reached … Read more
Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more
A McKinsey Global Survey on Automation in 2020 revealed that 66% of organizations had automated one or more functions or business units, which was 57% in 2018. There is an increase in the number of organizations implementing automation. As Alain Dehaze, CEO of Adecco, observed, “Warp speed developments in technology — automation, artificial intelligence, and the … Read more
So you want to advertise, but you’re not sure which of these two mega social media platforms is “best” for your business. Well, to be honest, no matter how much your budget is… who your audience is… or what you’re offering… The answer is BOTH… and IT DEPENDS. This article will explain why as well … Read more
Here are the specs for these two projectors. VANKYO Leisure 470 Pro Phone Projector — the smallest native 1080P Projector, 5G WiFi Outdoor Projector. And VANKYO Leisure 495W Dolby Audio Projector, FHD 1080p 5G WiFi, Bluetooth Supported. Half the time I don’t really care what the specs mean — I just want a product that … Read more
Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true? The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling … Read more
Simon Trafford Simon is the Co-Founder and Head Coach of Merchant Mastery, an 8-week intensive training and coaching program dedicated to helping Shopify store owners master advertising, email marketing, and conversions to grow their ecommerce empire. He is also the Managing Director of Social Lite Communications, a full-stack digital marketing and design agency with expertise … Read more
Life on the Internet can be stressful – even more for anyone who’s selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you’re a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can … Read more
By 2022, the total enterprise data volume is estimated to be more than 2.02 petabytes. As a result, businesses that work in highly data-intensive environments need robust data management capabilities to monitor, manage, store, access, secure, and share information in a streamlined and standardized way. You’ll Want Your Business to Have the Best Practices in Data … Read more
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect … Read more
Before I joined Buffer in 2022 as a content writer, I had my fair share of work experience: jobs and internships during both undergrad and graduate school. I worked a full time, 40-hour a week, position at a nonprofit when I was 22, and as a TV/movie journalist at a popular publication. But it wasn’t … Read more
Before COVID-19, the winds of change were already gently guiding workloads towards public cloud platforms such as AWS and Azure. Then in 2020, the pandemic-driven shift to remote work catalyzed change and propelled cloud migration plans forward in many organizations. Despite the shift to cloud — hardware spending still remains on top. On-Premises Servers Are … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is a must. In this article, we have listed some of the top mobile ad formats for display advertising … Read more
My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of those per day are spent doing work-related research on TikTok. “Research on TikTok? You mean…watching TikToks?” Yes. Exactly. And I get paid to do it. Getting familiar with the … Read more
