Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a … Read more
You ever wake up one day and realize that your martech stack is completely out of control? Here’s what may solve your problem. Read the full article at MarketingProfs
At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer … Read more
Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often have to wear multiple hats to keep their business running. This can result in their marketing strategy falling to the wayside as they focus on … Read more
What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence … Read more
Digital transformation integrates the business areas to deliver fundamental value to the customers. Digital transformation services open doors for developing business models for several products and creating deliverable value for clients to make profits. The ongoing transformation in technology during the 2020s had multiple facets for businesses. The digital transformation has resulted in improvised reviews of customers … Read more
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever. Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found … Read more
![What Is Marketing Operations? [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Marketing-Operations-Infographic.jpg "What Is Marketing Operations? [Infographic]")
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data. Read the full article at MarketingProfs
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can’t live without, according to recent research from Oracle and Ascend2. Read the full article at MarketingProfs
Blockchain technology is a distributed database that allows for secure, transparent, and tamper-proof transactions. Transactions are verified by all nodes on the network, which makes it difficult for hackers to hack into the system. However, blockchain technology is still in its early stages and there is room for improvement. Companies that are willing to experiment … Read more
Taking customer feedback on social media can be brutal. It’s like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers. Read the full article at MarketingProfs
Jena Apgar I am now the CEO & Marketing Strategist at Warfare Marketing, a Veteran owned, Profit Driven, Marketing Strategy Agency for small to mid-sized firms focused on bringing in qualified leads and sales 24/7 that drive the bottom line. Source link
![Four Ways Conversational AI Can Boost Conversions [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Four-Ways-Conversational-AI-Can-Boost-Conversions-Infographic.jpg "Four Ways Conversational AI Can Boost Conversions [Infographic]")
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle. Read the full article at MarketingProfs
Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 … Read more
Eye of newt… scale of dragon… whoops, wrong recipe. You want to know what goes into a power page–the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients. Read the full article at MarketingProfs
Privacy concerns about the Internet have been around since it broke into the mainstream from the academic world. But, for decades, the voices warning us about the dangers inherent in it were considered little more than prophets of doom, paranoid maniacs yelling in the desert. But then, the likes of Julian Assange and Edward Snowden … Read more
Working in PR and media relations means no day will ever be the same, so it’s imperative that you roll with changes and adjust how you work. These four tips can help. Read the full article at MarketingProfs
Adding more hashtags to Instagram posts doesn’t tend to help boost views, according to recent research from Social Insider. Read the full article at MarketingProfs
