Your team has a backlog of features to implement, and you’re the product owner. The issue is that your team is overworked, and no one knows where to begin or how to prioritize duties. This is where a user story map template might be beneficial! What is User Story Mapping and How Does it Work? … Read more
PR seems firmly tied up in a company’s brand reputation vs. money-making ventures. But that perception needs to change, argues this article. Read the full article at MarketingProfs
Artificial intelligence as a service (AIaaS) refers to the use of pre-trained machine learning algorithms, robotic process automation (RPA) to natural language processing (NLP) in the cloud to automate business processes. In this respect, it is similar to software as a service (SaaS). However, AIaaS allows business users to access AI models without requiring advanced … Read more
![What Is Curated Content? Eight Things to Know [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/What-Is-Curated-Content-Eight-Things-to-Know-Infographic.jpg "What Is Curated Content? Eight Things to Know [Infographic]")
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that. Read the full article at MarketingProfs
Lorde says, “Maybe the Internet raised us” in her song, A World Alone. This line stuck with me when I first heard the song and remains with me today, especially when considering what shapes my behaviors and quirks. I grew up and came of age in a world where people loved to share every little … Read more
If you’ve never heard of a T-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big deal. The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a … Read more
When cookies are no more, we’ll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information. Read the full article at MarketingProfs
New COVID variants appear as we return to our world, altering our lives. It seems there is already another variant that has popped up in the last week to add to our Greek alphabet. 2021 was the year of IoATD (Internet of All Things Digital — I’m making that acronym up) — But the virtual … Read more
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot. Read the full article at MarketingProfs
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business … Read more
How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs
Ideas for social content can strike at any time (does anyone else think of them right before going to sleep?) but they’re rarely fully formed or immediately ready to share. You might need to create a new video, flesh out some copy, or run your idea past another person. Plus, there are just about a … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn’t ignore your self-serve market. You can do both. Read the full article at MarketingProfs
In 2021, we geared up for our first hiring push in the Customer Advocacy team (our customer support team) for quite a while. Due to strategy and personnel changes, we would need to hire five new Advocates throughout the year, which is more than we’d hired in any year since 2016. Between hiring and other … Read more
Blockchain technology is a powerful innovation and an effective alternative to the traditional Internet. Users on the blockchain can securely trade any digital goods into the peer-to-peer non-fungible token or NFT marketplaces available online. It offers several art creators worldwide a huge price value for their artworks in a robustly protective ownership record management system. … Read more
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. Read the full article at MarketingProfs
