Although the sales team shouldn’t function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons. Read the full article at MarketingProfs
Tesla Inc (NASDAQ:TSLA) CEO Elon Musk is not joining Twitter Inc (NYSE:TWTR)’s board of directors after acquiring a 9% stake in the company for $2.9 billion. Amid the purchase, some employees were concerned about the platform’s content moderation given Musk’s free-speech advocacy. “For The Best” As reported by Fox Business, Twitter CEO Parag Agrawal announced via Twitter … Read more
![Engagement Trends for Four Major Social Networks [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/Engagement-Trends-for-Four-Major-Social-Networks-Infographic.jpg "Engagement Trends for Four Major Social Networks [Infographic]")
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok. Read the full article at MarketingProfs
We’ve done a lot of hiring over the years and one of the questions we’ve asked ourselves has been: is is better to have new Buffer teammates who will be on the same team start at the same time or to stagger their start dates? We’re a relatively small team and since we’ve been actively … Read more
Nearly half of HR leaders believe that meeting culture–the length, frequency, and outcomes of meetings–is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2. Read the full article at MarketingProfs
Imagine this… you wake up one morning and are told that you’re running a marathon that day. You have not prepared for the marathon, but you need to head to the starting line within an hour. Running this marathon was not your idea. You have considered running one in the past, but have never thought … Read more
Complying with customer data rights doesn’t mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started. Read the full article at MarketingProfs
As the world struggles with significant environmental changes due to industrial pollution, fossil fuels, and the primary reason for climate change, cryptocurrency has become in the discussion of climate change. Bitcoin and many other cryptocurrencies are being produced by mining, and mining takes a lot of energy to create bitcoins or any other cryptocurrency. There … Read more
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint. Read the full article at MarketingProfs
![The User-Generated Content Advertising Ecosystem [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/04/The-User-Generated-Content-Advertising-Ecosystem-Infographic.jpg "The User-Generated Content Advertising Ecosystem [Infographic]")
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. Read the full article at MarketingProfs
Big ad channels can’t be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective. Read the full article at MarketingProfs
Microsoft offers a customizable calendar as part of its Microsoft 365 suite of applications. The calendar includes features such as alerts, notifications, sharing, and syncing with other programs. The quickest way to better organize work and social calendars is through your Outlook email, where Office’s digital calendar can be found. The Office Calendar provides numerous … Read more
Email, website, chatbot, PPC, Zoom calls… B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience. Read the full article at MarketingProfs
You probably check your email every day, whether for work or personal reasons, and so do millions of other people. As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. And in a day and age where almost anything can have a … Read more
Sales funnels are the best thing you can do for your business, so we’ve rounded up the best 5 software tools that will power your business up. (psst! If you haven’t started looking into sales funnels for your business, this is your cue to get serious about them. Go!) At the shallow end of the … Read more
It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more … Read more
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes. Read the full article at MarketingProfs
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place. Read the full article at MarketingProfs
