Adapting Marketing Measurement to a Post-Cookie World [Infographic]
![Adapting Marketing Measurement to a Post-Cookie World [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Adapting-Marketing-Measurement-to-a-Post-Cookie-World-Infographic.jpg "Adapting Marketing Measurement to a Post-Cookie World [Infographic]")
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
Digital Marketing
The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent research from MarketingProfs. Read the full article at MarketingProfs
The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
2022 Will be the Year for Fusion of Edge, IoT, and Network – ReadWrite
As the post-pandemic network continues to move slowly forward, IoT technology will assist the emissions cut, and slow the destruction of our world’s climate change. However, we know 5G will be challenged in many areas — and we’ll likely still have issues with getting chips well into 2023. P.T. Barnum was always on the cutting … Read more
More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
Creative Best Practices for TikTok [Infographic]
![Creative Best Practices for TikTok [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Creative-Best-Practices-for-TikTok-Infographic.jpg "Creative Best Practices for TikTok [Infographic]")
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. Read the full article at MarketingProfs
The #1 Mistake Most Marketers Make When Running Paid Ads
Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. Biggest Mistake Marketers Make With Paid Ads The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking. Google and Facebook are the closest … Read more
Ask Buffer: Should I Post Personal Content on My Business Account?
Q: I see so many influencers posting details of their personal lives on social media and I’m wondering if I should do the same. I’m the face of my small business so should I share personal posts (kids, pets, daily life) on my business account, or keep it totally separate? Many influencers build their businesses … Read more
How to Align Content to the Buyer's Journey for Increased Conversions
High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs
How Modeling Must Evolve to Account for Complex Environments –
A growing number of companies are deploying sophisticated predictive models powered by artificial intelligence and machine learning, and many are using them to inform critical decisions. Yet even the most advanced models couldn’t predict the arrival of the COVID-19 pandemic or Russia’s invasion of Ukraine — which serve as ongoing reminders of the limitations that … Read more
Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022
We’ve all seen the cute dog videos that flood our Instagram feed on National Dog Day and the artfully shot latte photos for National Coffee Day. These holidays might not be celebrated the world over, but they can be fun way to engage online. In this post, we’ve outlined a calendar of all of … Read more
Should Your Business Advertise on Facebook?
Facebook isn’t the best advertising platform for every business. The way to know if it’s right for your business is to understand who your customer avatar is, where they hang out, and what type of product you have. Your Business Should Be Advertising On Facebook Facebook marketing is beneficial for many different kinds of businesses. … Read more
Four Things You Should Know About Email List Validation
You’ve obtained a prospect’s email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And… well, that’s why you need email list validation. Read the full article at MarketingProfs
Ask Buffer: Should I Reply to Every Social Media Comment?
Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But I’m starting to get a lot of comments and customer questions, and I’m finding it hard to reply to every single one. Do I need to? How quickly? And what should I do about the negative ones? … Read more
Turn a Cold Lead To a Hot Lead with Paid Traffic
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more
Does Your Website Really Need That? Five Elements to Rethink
Remember the early days of the Web when we’d throw everything possible onto a website just because we could (RIP midi files)? Turns out that’s not the best way to get people to engage. You should think twice about whether your site needs these five things. Read the full article at MarketingProfs
A Year And a Half Later, Here’s How The Four Day Workweek is Going at Buffer
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more
B2B Marketers' Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
