If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
The recent increase in the severity and sophistication of cyberattacks in recent years may just signal an essential, albeit overdue, turning point in cybersecurity. The clamor by security practitioners concerning the securing of cloud technology by use of technology like Zero Trust by enterprises and organizations has never been louder, and it’s not hard to … Read more
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more
![Seven Perks of B2B Marketing and Sales Alignment [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Seven-Perks-of-B2B-Marketing-and-Sales-Alignment-Infographic.jpg "Seven Perks of B2B Marketing and Sales Alignment [Infographic]")
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. Read the full article at MarketingProfs
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
TikTok was the most downloaded app of 2021. It now has more than one billion users. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? For fun, I did a quick search of our Slack archives to see if I could find out. The first mention … Read more
![Four Ways Marketers Can Look After Their Mental Health [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Four-Ways-Marketers-Can-Look-After-Their-Mental-Health-Infographic.jpg "Four Ways Marketers Can Look After Their Mental Health [Infographic]")
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Read the full article at MarketingProfs
You’ve probably heard the terms, inbound traffic and outbound traffic. This is an important concept to understand because it applies to everything you do with paid marketing. In our Paid Traffic Mastery course, we teach the core concepts you need to win with paid traffic. And understanding what inbound vs outbound traffic is, is a … Read more
Changing your career used to be a complicated endeavor. Not only would you be giving up a potential retirement fund end of workplace you’re intimately familiar with, but you would also be forced to jump through hoops to learn new skills and build yourself up from the ground. However, our collective ability to train online … Read more
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
Marketers’ return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. Read the full article at MarketingProfs
Dave Albano Dave is a dynamic and dedicated Digital Marketing Expert, Business Strategist and Inspired Speaker and Trainer. Founder & CEO of Joza Marketing and Creator of his famous 2-Day Business Intensives, Dave’s high impact strategies and done-for-you services get more Customers into your business, more Productivity from your day, and more Excitement into your … Read more
Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and … Read more
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. Read the full article at MarketingProfs
I’m happy to share that we’ve established a long-term goal that salaries at Buffer will not be based on location. We made our first step towards this last year, when we moved from four cost-of-living based location bands for salaries to two bands. We did this by eliminating the lower two location bands. The change … Read more
The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.It’s how we plan, test, and measure paid traffic campaigns. It’s the way we organize and systemize our traffic strategy. The Ad Grid takes the guess work out of creating an ad campaign.It looks like this:But, the Ad Grid is … Read more
