In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that … Read more
Marketers’ return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. Read the full article at MarketingProfs
Dave Albano Dave is a dynamic and dedicated Digital Marketing Expert, Business Strategist and Inspired Speaker and Trainer. Founder & CEO of Joza Marketing and Creator of his famous 2-Day Business Intensives, Dave’s high impact strategies and done-for-you services get more Customers into your business, more Productivity from your day, and more Excitement into your … Read more
Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and … Read more
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does. Read the full article at MarketingProfs
I’m happy to share that we’ve established a long-term goal that salaries at Buffer will not be based on location. We made our first step towards this last year, when we moved from four cost-of-living based location bands for salaries to two bands. We did this by eliminating the lower two location bands. The change … Read more
The Ad Grid is the method DigitalMarketer uses to increase our ad success rate 20 times over.It’s how we plan, test, and measure paid traffic campaigns. It’s the way we organize and systemize our traffic strategy. The Ad Grid takes the guess work out of creating an ad campaign.It looks like this:But, the Ad Grid is … Read more
![12 Tech Trends to Watch in 2022 and Beyond [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/12-Tech-Trends-to-Watch-in-2022-and-Beyond-Infographic.jpg "12 Tech Trends to Watch in 2022 and Beyond [Infographic]")
This infographic provides an overview of 12 technology trends and explores why each matters. Read the full article at MarketingProfs
Blockchain is here to stay, but in what form? Who will blockchain benefit most? And who will it inconvenience the most? Let’s take a look. Some have said that blockchain is a network that is “trustless.” However, this statement doesn’t imply that the parties participating in the economic transaction do not trust one another. Of … Read more
On February 26th, our team became aware that access was obtained to a number of Buffer accounts and those accounts were used to spread support for Russia’s invasion of Ukraine. The accounts affected did not have two factor authentication (2FA) enabled, indicating that this was likely related to reused passwords as there continues to be … Read more
You’ve been throwing free content at people, and they’re not engaging with it. You’re exhausted. Your CEO agrees: It’s time to buy their attention. Try one of these seven paid marketing strategies. Read the full article at MarketingProfs
We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. … Read more
Status update: social media marketing can no longer be ignored. But it’s about more than a mere online presence. Using social media correctly can contribute to business growth in surprising ways. Read the full article at MarketingProfs
Question: I feel like I’ve waited too long to get started with TikTok because I didn’t originally think it would be a good social network for marketing to customers, it seems that’s not the case any more and now I’m wondering is it too late for me to start from scratch on TikTok? If not, … Read more
For the first time since we started analyzing the gender pay gap at Buffer, our unadjusted gender pay gap is below one percent. Although this number will certainly fluctuate with team changes, we’re proud and happy to see this progress. ❤️ As a reminder, unadjusted means that we are comparing all salaries across Buffer. Adjusted … Read more
It’s impossible to connect with a crowd of faceless nobodies. You have to know whom you’re marketing to if you want your marketing to be effective. Audience analysis can help. Here’s how to get started. Read the full article at MarketingProfs
You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site–and it’s good for business, too. Read the full article at MarketingProfs Source link
A manufacturing execution system (MES) is the basis for almost every smart manufacturing, Industry 4.0, and digital project in the 21st Century. A manufacturing execution system (MES) is the basis for almost every smart manufacturing, Industry 4.0, and digital transformation project since it is a cornerstone of the fourth industrial revolution. And it offers enhanced … Read more
