Organizations are always looking for new ways to work more efficiently, but too often the problem is that, in a digital-first environment, they have to get in line to ask their in-house IT experts (or even more expensively, external consultants) to build those solutions for them. To underscore the demand for a better approach, today…
Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a round of funding. Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer…
Media|For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk ShopADVERTISINGMultimillion-dollar seasonal campaigns like Pepsi’s were a TV standard, but fewer companies are making a big splash beyond their usual digital strategies.Pepsi’s multimillion-dollar ad campaign featuring the rapper Cardi B and her holiday helpers is really something of a throwback as companies shift toward targeted…
Africa-focused fintech startup OPay has raised a $120 million Series B round backed by Chinese investors. Located in Lagos and founded by consumer internet company Opera, OPay will use the funds to scale in Nigeria and expand its payments product to Kenya, Ghana and South Africa — Opera’s CFO Frode Jacobsen confirmed to TechCrunch. Series…
Marketing is one of the most important functions of a company that is ripe for an AI transformation. Every company can benefit from a lift in their marketing results and streamlining their marketing processes. Consumers of all types are accessible via digital channels and marketers can get access to incredible amounts of data. Marketing is … Read more
Marketing guru Eric Siu speaks with a LinkedIn pro about leveraging the platform to promote your business. November 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu speaks with marketing friend Gaetano Dinardi about his experience using LinkedIn to increase his marketing presence. Dinardi says too many people simply…
Running a small business can be great second career after serving in the military. As a U.S. Army veteran, I would know. In addition to my role at Google helping small businesses get found online, I also co-own an occupational therapy practice with my wife in Kirkland, Washington.We were one of the first small businesses…
Ever see a numbered headline like the one above and try to guess what the three things are? Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email. And while you’re right that those things are important, that’s not what this article is…
Discover how to optimize your online presence in a crowded and noisy digital environment. Image credit: SFIO CRACHO | Shutterstock Terry Rice VIP Contributor Digital Marketing Expert-in-Residence, Entrepreneur October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others:…
From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share…
Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app…
TLDR: From content to SEO to web ads, this $59 training offers insight into everything it takes to craft a complete digital marketing campaign. One training bundle could never teach you everything you needed to know about digital marketing. But when that bundle is packed with over 200 hours of instruction, there’s a decent chance…
October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, both media and marketing play an important role in medical-practice growth. Patients are becoming more tech-savvy and more conscious of not only their health but also who they trust to treat them. That’s why many people check…
