LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Much like Instagram carousels, they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. 0:00 /0:17 … Read more
In the ever-evolving world of B2B marketing, professionals often find themselves at a crossroads: choosing between immediate, visible campaign results and long-term strategic planning for company longevity. That dilemma becomes even more pronounced during economic downturns. However, challenging times can also present unique opportunities for marketers to refocus on long-term goals. Marketing Smarts Live Show … Read more
TikTok owner ByteDance is set to resume business in Indonesia by taking a majority 75.01% stake in Tokopedia with a promised $1.5bn investment. Indonesian tech company GoTo will maintain a 24.99% minority stake in Tokopedia, reports Reuters. This comes after the social media giant was banned from operating its e-commerce platform in Indonesia in October … Read more
Think about five content creators you admire. Regardless of who they are, there’s a common thread: consistency. Now, consistency might sound simple, but let’s be real—it’s tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s complex and dynamic digital landscape, made up of countless advertising channels and disparate identifiers, achieving a reliable understanding of your ideal audiences can be a challenge for businesses and B2B marketers. Many solutions … Read more
Anyone trying to grow a personal brand online eventually has to choose which social media platforms to focus on and why. For me, it was LinkedIn and X (formerly Twitter). Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers. … Read more
Fortnite leakers have been busy working away datamining the new Season 5 Chapter 1 update and we now have the new map to play on now that the Chapter has just gone live. Contrary to map leaks from last month, the leak of the new map ahead of today’s season launch looks very different, with … Read more
Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep … Read more
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives. The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you’d better. There may be no situation in modern business that requires such … Read more
In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest … Read more
Can you run a social media account only using AI? I recently took some time off work and thought I’d use the opportunity to answer this question. See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on social media and how … Read more
In today’s digital age, where videoconferencing has become a staple in both professional and academic settings, a new study sheds light on the phenomenon of videoconferencing fatigue. Conducted by a team of Austrian researchers, the study, published in Scientific Reports, a journal by Nature Reports, delves into the real and measurable effects of prolonged videoconferencing … Read more
This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of disruptive innovation and its impact on B2B branding, storytelling, and social efforts. Let’s dive into the key takeaways from this episode and explore … Read more
In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the most. People shared videos that elicited “high-arousal” or intense emotions twice as much as ones that elicited “low-arousal” or moderate emotions.” For the … Read more
Choosing the perfect audio to accompany your latest Instagram Reel is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Reels feed or Instagram Explore page. But where to find them? If you always feel like you’re chasing … Read more
If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all create amazing images, videos (soon), and articles. We can all use the most amazing copywriter as a template to write our own copy. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Many biotech companies approach marketing as if it were some Field of Dreams-style fantasy world where their science alone would make all their dreams come true. Unfortunately, the biotech industry, like most, is super-competitive, requiring … Read more
