Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides the potential loss of sales, poor inventory control also impacts the amount of inventory Amazon will allow you to send into the Fulfillment by Amazon … Read more

Why Integrated Search Matters On Amazon

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products to rank organically. Keyword-rich content is no longer enough to rank; … Read more

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more

Google’s Holiday 100 Guide Reveals Top Trending Gift Searches

As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The company published its annual Holiday 100 list, highlighting the 100 trending product searches. Additionally, Google launched a holiday deals hub to aggregate discounts in one … Read more

Amazon Introduces Generative AI Image Tool For Advertisers

In a move aimed at simplifying the ad creative process, Amazon Ads has released a generative AI-powered image generation feature in beta. This tool promises to tackle a pain point that has been pervasive among digital advertisers: the complexity of designing compelling ad creatives. The new feature could be a game-changer in the ever-evolving landscape … Read more

How Plural Keywords Impact Search Intent For Ecommerce [Data Study]

When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I rank for both versions of the keywords on the same page, or do I need a new one? Having worked in SEO for over a … Read more

Amazon Launches Generative AI Tool To Generate Listing Content

Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased the new generative AI capabilities designed to assist sellers in crafting more compelling and detailed product listings at the Amazon Accelerate event. Creating compelling product … Read more

TikTok Shop Officially Launches In The US

Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize online shopping culture. TikTok Shop adds shoppable videos and LIVE streams directly into the “For You” feeds for its … Read more

Google Updates Search Console Shopping Tab Listings Report

Google has updated the Shopping tab Listings report in Search Console, providing merchants with listing statuses and opportunities for growth. The latest additions to the Shopping tab, introduced last November, should help vendors showcase their products effectively. Notifications And Growth Opportunities In The Listing Report The latest Shopping tab Listing report changes could help merchants … Read more

A/B Testing Allows You To Maximize Your Profit on Amazon

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, especially with the limitation of targeting capabilities off Amazon’s platform for Google and Meta. This overall increase in ad spend on Amazon has made it so … Read more

How To Drive More Sales: The Ultimate Multichannel Ecommerce Marketing Guide

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, … Read more

Amazon Reportedly Testing Generative AI Tools For Sellers

Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions. AI-Generated Product Descriptions Amazon’s new AI tool, first reported by The … Read more

WooCommerce Targets 15% Web Share After Explosive Growth

WooCommerce, the leading e-commerce platform for WordPress sites, shows no signs of slowing down. Powering over 3.4 million online stores already, WooCommerce has ambitious plans to expand its reach even further. In a recent interview with Search Engine Journal, WooCommerce CEO Paul Maiorana revealed upcoming improvements focused on performance, payments, product management, and site design. … Read more

Google Updates Product Ratings Policies On Automated AI Content

Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on Twitter. Automated And AI-Generated Reviews The addition clarifies that reviews generated by an automated program or AI application are not allowed and should be flagged … Read more

New Bing & Edge Features Use AI To Streamline Shopping

Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews are credible, and navigating a massive variety of products. Microsoft’s shopping tools, including those on Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address … Read more

Revolutionize Your Ecommerce Strategy With The Best ChatGPT Prompts And Plugins

As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing landscape, enabling marketers to generate human-like text and gain valuable insights. These carefully curated prompts will help ecommerce professionals optimize their marketing strategies, improve website … Read more

New Ecommerce Exploit Affects WooCommerce, Shopify, WooCommerce, Magento

A serious hacking attack has been exploiting ecommerce websites to steal credit card information from users and to spread the attack to other websites. These hacking attacks are called Magecart style skimmer and it’s spreading worldwide across multiple ecommerce platforms. Attackers are targeting a variety of ecommerce platforms: Magento Shopify WooCommerce WordPress What Does the … Read more

How To Boost Key Product Page Rankings With Link Building & Content Marketing

When shaping your SEO strategy, your success metrics come down to bottom-line results – what’s going to move the needle for your company and make a real impact? Which SEO strategies can you employ to hit your KPIs? In order to succeed in competitive markets, you must go beyond on-page optimization and sound technical SEO … Read more

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